• New York Post, Tuesday, January 27, 2009 9:16 AM

TV critic Linda Stasi isn't terribly impressed with the product placement efforts in the new series "Trust Me," calling it one of the industry's "sleazier" ideas.

The TNT series is about a fictional advertising agency in which actual sponsors of the series, like Dove, are clients. "The sponsor trick is about as trustworthy as a reality show where the contestants are actually supposed to get married."

Unlike "Mad Men," which is set in the 1960s in New York, the new show is set in Chicago in 2009. Real-life brand managers of the show's sponsors will make cameos. "This might be huge in the ad world, but in the real world -- trust me -- no one's going to tune in because Larry the Unilever guy is making his TV debut."

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