• September 28, 2000

Media Metrix has released the first installment of its Election 2000 series, revealing very distinct Web usage patterns among registered members of the two major political parties. As of Q2 2000, registered Republicans outnumbered registered Democrats online, representing 36.8% of the World Wide Web versus 27.0%, respectively. The remaining 35.3% were affiliated with other parties or were not registered. Six of the top 10 sites among registered Republicans by composition are business-finance related and include TheStreet.com, Bigcharts.com, Schwab.com, Etrade.com, Fidelity.com and Cnbc.com. Seven of the top 10 sites among registered Democrats by composition appeal to their audience through a range of free content and services, such as advice on saving time and money. These sites include Colonize.com, Askme.com, Ehow.com, Arcamax.com, Ezsweeps.com, Clubmom.com, and Shoppinglist.com.