• The Hollywood Reporter, Wednesday, January 28, 2009 9:15 AM

Epix, the new premium TV channel and broadband service from Viacom and its Paramount Pictures unit, Lionsgate and MGM, will introduce a unique business model, says chief Mark Greenberg. He brushes aside concerns that the service has yet to ink any carriage deals nearly nine months after being announced.

Epix -- whose name was only confirmed Tuesday -- will consist of a linear TV channel targeted to launch in October, as well as a broadband site where subscribers can watch movies on-demand.

The site is likely to launch in May, but there won't be any marketing or promotion tied to its bow or an active push to sign up subscribers at that time. The channel's lineup will consist primarily of movies from Paramount, Lionsgate and MGM, but execs also are planning to acquire titles from outside companies.

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