The Nielsen//NetRatings numbers for the week of April 23-29 are in, and, thanks to the SATs, CollegeBoard.org saw a growth in traffic of more than 77%. CollegeBoard.org attracted 252,000 unique
visitors, with 72% of their total audience logging on to the SAT test registration page, looking to beat the registration deadline. The 12-17 year old age group made up 44% of the total traffic.
- Adam Bernard
