Around the Net
Denny's Says Grand Slam Giveaway Exceeds Estimates
- Ad Age, Wednesday, February 4, 2009 10:45 AM
Denny's says its free-breakfast offer -- made in its first-ever Super Bowl spot Sunday -- surpassed its estimate that it would serve up to 2 million people during Tuesday's eight-hour Grand Slam
giveaway. "We thought we were going to have a great day," says VP-marketing John Dillon, "and we had …
