The Denver Newspaper Agency and ADVO, a direct mail company, have joined forces to reach more than 1 million consumers weekly in the metro market. The ShopWise advertising program, originated last
year under a partnership between The Denver Post and ADVO, now includes the additional home-delivery circulation of the Rocky Mountain News. The new program, which has been renamed Post-News
direct/ShopWise, will give advertisers in the six-county metro Denver area market penetration by combining home-delivered print products with direct mail for specially targeted insertions and
mailings. The addition of the Rocky Mountain News circulation under the Denver Newspaper Agency, new publisher of The Post and News, means Post-News direct/ShopWise delivers 98% saturation of target
zip codes.
