Scripps Networks Interactive says that cancellations of its second-quarter upfront buys are running "in the low teens," compared to pullbacks in the first quarter, which came in at around 6%.
SNI president John Lansing says the Scripps nets have been seeing "a fair number of advertisers coming back into the scatter marketplace looking to negotiate on price."
Scatter
pricing across the five networks -- HGTV, Food Network, DIY, Fine Living and GAC -- is down 10% compared to last year. But at Food Network alone scatter pricing is up 11% over its upfront levels.
Pricing at the second flagship net, HGTV, is flat versus the 2008-'09 upfront.
SNI also reports a fourth-quarter net loss of $153.5 million, compared to a loss of $299 million in the
year-ago quarter. The loss included a $244 million write-down of its investment in Shopzilla. Revenues rose 3.5% to $412 million.
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