- Your Newest Challenge: Mastering The Small Screen
by
Loren McDonald
(Email Insider on
01/28/2010)
Nice work Loren. Really agree with you but think that so much is left to see how it all works once we have one in hand to test. My wife asked me why anyone would want one... which I found odd from the gal with an iPhone surgically attached to her hand who checks email, social and news before she is out of bed in the AM... I think they are going to be great and I am excited to see on in the wild soon.
- What Should the Email Industry Talk About In 2010?
by
Loren McDonald
(Email Insider on
01/14/2010)
As a marketer (inbound or outbound), mobile, advertiser or email marketer there are 5 things that you should be starting to think about if you are not already. I trust that most of you are now realizing we are in the awkward teen years of the mobile decade. It’s not the year of mobile, as I am sure we were hear people champion in posts and articles this year, but the middle stage of starting to really have a mobile network that provides data and connections everywhere (insert ATT/Sprint/Verizon/TMobile jab here…you know you just did subconsciously), user base, UI/UE thoughts and design, and a consumer economy that now needs always to be tethered to the latest news, deals, friend updates, and apps. We have been as a society pushing adoption forward of new medias and repurposing old medias in ways and to devices that we are all scurrying to grasp. Don’t feel alone as you read this as we are all part of this testing and learning process.
So what are you doing, planning or thinking about as to how you are going to respond in regards to your marketing? Have you laid out some tests? Thought of some ideas? Reviewed your own data to help you make educated guesses? You have to start somewhere and looking at your own reporting is a place to start in order to find the seeds to plant and grow your ideation.
I am fortunate to work with a team and some clients that are actively embracing, testing, learning, and understanding how to approach this next phase in the evolution of marketing. And even though I often write about email here, it is not all about email. Not a shock to some of you I hope.
The 5 Things that I think are worth your attention and thought are the following:place, device, location, action and intent
The full run down on my thoughts is herehttp://theemailwars.com/2010/01/15/5-things-place-device-location-action-and-intent/