Ellen Oppenheim

Articles by Ellen All articles by Ellen

• Here's Some Human Intelligence On The Artificial Kind in MediaDailyNews on 02/10/2023
  

  As we know from watching lightning, it's easy to ignore threats when they seem distant. When they move nearer, we pay close attention.

• Advertisers Must Change With Times Or Fall Behind in MediaDailyNews on 01/20/2017
  

  Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will advertising and media companies take the steps necessary to address the new realities? Evidence suggests that many will drag their heels, putting them at risk of falling behind.

• Q&A: Magnet Media's Megan Cunningham On Video Trends  in Video Insider on 12/19/2013
  

  Megan Cunningham is founder/CEO of Magnet Media, Inc., known for its pioneering approach to reaching audiences through compelling storytelling on emerging platforms. She is respected for crafting innovative business models and producing compelling digital content for a number of leading media companies, technology companies and brands. Following are highlights of an interview in which she shared her thoughts on how video will evolve in 2014.

• Sparking Innovation: A Conversation With Y&R's David Sable in MAD on 08/22/2013
  

  In a candid conversation, Y&R's global chief discusses how he's been re-engineering one of Madison Avenue's biggest and oldest agency brands for the digital age, why media shops will never compete with the story-telling prowess of brand agencies, and how to generate the most sparks from your innovation plugs.

• Six Marketing Lessons From Egypt in Marketing Daily on 02/03/2011
  

  Politics are a fact of life for marketing executives. Now, world-stage politics provide an opportunity to observe a roadmap to success.

• Are Media Brands Ready To Be Brands? in MediaDailyNews on 11/16/2010
  

  For most of their existence, media companies defined themselves based on how they distributed content. All that's changed. As they expanded across multiple platforms, media properties called themselves brands.

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