Ellen OppenheimMember since December 2000Contact Ellen
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- Advertisers Must Change With Times Or Fall Behind in
Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will advertising and media companies take the steps necessary to address the new realities? Evidence suggests that many will drag their heels, putting them at risk of falling behind.
- Q&A: Magnet Media's Megan Cunningham On Video Trends in
Video Insider on
Megan Cunningham is founder/CEO of Magnet Media, Inc., known for its pioneering approach to reaching audiences through compelling storytelling on emerging platforms. She is respected for crafting innovative business models and producing compelling digital content for a number of leading media companies, technology companies and brands. Following are highlights of an interview in which she shared her thoughts on how video will evolve in 2014.
- Sparking Innovation: A Conversation With Y&R's David Sable in
In a candid conversation, Y&R's global chief discusses how he's been re-engineering one of Madison Avenue's biggest and oldest agency brands for the digital age, why media shops will never compete with the story-telling prowess of brand agencies, and how to generate the most sparks from your innovation plugs.
- Six Marketing Lessons From Egypt in
Marketing Daily on
Politics are a fact of life for marketing executives. Now, world-stage politics provide an opportunity to observe a roadmap to success.
- Are Media Brands Ready To Be Brands? in
For most of their existence, media companies defined themselves based on how they distributed content. All that's changed. As they expanded across multiple platforms, media properties called themselves brands.