- AT&T Prepares For iPhone Launch, Furthers Rebranding Efforts
Marketing Daily, Emily Burg - Tuesday, May 22, 2007
[Telecommunications] "Cingular was an amazing success story," one analyst says. "They d ...
- Successful IdeaStorm In Place, Dell Expands To Retail
Marketing Daily, Emily Burg - Tuesday, May 22, 2007
[Electronics] The computer giant will capitalize on customers who value an alternati ...
- Verizon Creates 'New' Brand With Advertising, Media Regrouping
Marketing Daily, Emily Burg - Monday, May 21, 2007
[Telecommunications] Executive Vice President/CMO John Stratton says having fewer agencies will l ...
- Toshiba, Studios Partner For Major In-Theater, Retail HD DVD Promo
Marketing Daily, Emily Burg - Monday, May 21, 2007
[Electronics] Toshiba is offering instant, in-store rebates on some of its ...
- Customers Call The Shots In Rules Of Mobile Marketing
Marketing Daily, Emily Burg - Friday, May 18, 2007
[Telecommunications] A successful mobile marketing campaign must deliver relevant marketing in respon ...
- Verizon's Reliability, Loyalty Earn It High Customer Satisfaction Score
Marketing Daily, Emily Burg - Wednesday, May 16, 2007
[Telecommunications] In advance of the start of this year's hurricane season, t ...
- USA Networks Starts Off 'Starter Wife' With Interactive Lifestyle Campaign
Marketing Daily, Emily Burg - Tuesday, May 15, 2007
[Entertainment] The network has aggressively used non-traditional tactics to create buzz a ...
- Pioneer Turns To iPod Agency To Brighten Flat-Screen TV Brand Line
Marketing Daily, Emily Burg - Monday, May 14, 2007
[Electronics] TBWA/Chiat/Day will take its marketing lead from Project KURO, highlighting Pioneer ...
- J.D. Power: T-Mobile, Verizon Above Average In Customer Experience
Marketing Daily, Emily Burg - Friday, May 11, 2007
[Telecommunications] Carriers need to be constantly aware of how to improve the ...
- Whole Foods Is Consumers' Favorite Green Brand
Marketing Daily, Emily Burg - Thursday, May 10, 2007
[Perception] In a new survey by WPP, eight in 10 consumers belie ...
- Kraft, 'Today Show' Food Editor Open Second Life Supermarket
Marketing Daily, Emily Burg - Thursday, May 10, 2007
[Retail] The company, the first to have a virtual supermarket, will unve ...
- Jobs Tries To Promote Greener Apple With Open Letter On Environmental Policies
Marketing Daily, Emily Burg - Monday, May 7, 2007
[Technology] Responding to last month's low ranking by Greenpeace, Steve Jobs mak ...
- Hellmann's To Launch 'Real Food' Campaign Via Ogilvy
Marketing Daily, Emily Burg - Friday, May 4, 2007
[Food] The campaign will extend the interactive component of real stories a ...
- PR Newswire To Track Brand, Company Mentions On Blogs
Marketing Daily, Emily Burg - Thursday, May 3, 2007
[Strategy] Via a partnership with online community market intelligence firm Umbria, ...
- Fox Searchlight Sponsors Easy-As-Pie Mother's Day To Promote Keri Russell Flick
Marketing Daily, Emily Burg - Wednesday, May 2, 2007
[Entertainment] Martha Stewart Living Omnimedia, HGTV and Cover Girl will join ...
- Customer Loyalty Engagement Index Proves The 'Rule of Six'
Marketing Daily, Emily Burg - Tuesday, May 1, 2007
[Research] Despite recent customer service challenges, JetBlue Airways tops the airline categor ...
- Cartoon Network Partners With Zune For Alternative Up-Front
Marketing Daily, Emily Burg - Friday, April 27, 2007
[Technology] In an edgy, quirky spin on the traditional upfront presentation, attende ...
- Both Verizon, Sprint To Offer Customers New, Global BlackBerry
Marketing Daily, Emily Burg - Thursday, April 26, 2007
[Telecommunications] While Sprint plans to market the device to both its enterpri ...
- AT&T Profit Up Thanks To SBC Purchase, Mixed Results For Wireless
Marketing Daily, Emily Burg - Wednesday, April 25, 2007
[Telecommunications] AT&T is the first telecom to report earnings this season, ...
- Toyota's Scion Brand Bests E-Tailers With Recognition Among Young Consumers
Marketing Daily, Emily Burg - Tuesday, April 24, 2007
[Retail] Leading the survey at No. 1, despite not having even rank ...
- AT&T Wireless CMO Resigns Amid Company's Massive Rebranding
Marketing Daily, Emily Burg - Monday, April 23, 2007
[Telecommunications] Marc Lefar had overseen Cingular Wireless for four years before i ...
- Dell Quietly Names First-Ever CMO As Part Of Founder's Reorg
Marketing Daily, Emily Burg - Thursday, April 19, 2007
[Electronics] Mark Jarvis, formerly CMO at Oracle, will focus on a comprehensi ...
- Coors Shifts Strategy Toward Multicultural Marketing
Marketing Daily, Emily Burg - Monday, April 9, 2007
[Beverages] The company follows its 2007 brand-wide ad strategy by saying th ...
- General Mills Launches Innovation Network To Develop Products
Marketing Daily, Emily Burg - Friday, April 6, 2007
[Food] The company seeks partner inventors with patents on new food technologi ...
- Greenpeace Ranks Apple At Bottom Of Barrel On Green Policies
Marketing Daily, Emily Burg - Thursday, April 5, 2007
[Technology] Chinese company Lenovo, previously lowest-ranked, pushed aside Nokia to take t ...
- AT&T Woos Customers With Free HD Offers
Marketing Daily, Emily Burg - Thursday, April 5, 2007
[Telecommunications] The company is ratcheting up the goodies by offering new vid ...
- Motorola Unveils New Products Amid Losses In Handset Biz
Marketing Daily, Emily Burg - Thursday, March 29, 2007
[Telecommunications] The cell phone maker is trying to reinvigorate its flagging RA ...
- American Airlines Partners With Affinity Circles To Pursue Alumni
Marketing Daily, Emily Burg - Wednesday, March 28, 2007
[Travel] Affinity had a less-direct arrangement with Apple in 2006 but t ...
- American Airlines Uses Social Networking To Reach Alumni
Online Media Daily, Emily Burg - Wednesday, March 28, 2007
Looking to expand its college marketing program beyond students' graduation dates, Americ ...
- AT&T Launches First Three-Screen Traditional-Content Deal
Marketing Daily, Emily Burg - Tuesday, March 27, 2007
[Telecommunications] The company will provide content for the 2007 Masters Tournament throu ...