- Verizon Wireless Launches 30-Day 'Test Drive' Program
Marketing Daily, Emily Burg - Friday, March 23, 2007
[Telecommunications] The move is an industry first, although it is likely ...
- Xerox Promotes Consulting, Color Biz With New Ads
Marketing Daily, Emily Burg - Thursday, March 22, 2007
[Business Services] Xerox Corp. is continuing to expand its brand identity beyo ...
- Live from OMMA: Roehm, Womack Discuss The Future
Marketing Daily, Emily Burg - Wednesday, March 21, 2007
[Strategy] In brand marketing, context is more complicated, and brands must rela ...
- Live From OMMA: Branding In Cyberspace
Marketing Daily, Emily Burg - Tuesday, March 20, 2007
[Conference] Best Buy was cited as projecting a completely integrated brand experienc ...
- Legal Music Downloads Rise, But P2P Sharing Still A Threat
Marketing Daily, Emily Burg - Monday, March 19, 2007
[Research] iTunes has a 70% share of U.S. households using a leg ...
- Cell Phone Users' Acceptance Of Mobile Ads On The Rise
Marketing Daily, Emily Burg - Friday, March 16, 2007
[Research] A new study shows that, if marketers target carefully, they m ...
- Verizon, TiVo Partner To Offer Mobile Program Scheduling
Marketing Daily, Emily Burg - Friday, March 16, 2007
[Telecommunications] The deal is important because TiVo owns the product brand identi ...
- TiVo Broaches Mobile Horizon, Does So With Verizon
MediaDailyNews, Emily Burg - Friday, March 16, 2007
In a deal with Verizon Wireless, TiVo will offer TV viewers t ...
- Harris Reports Acceptance Of Mobile Ads On The Rise
Online Media Daily, Emily Burg - Friday, March 16, 2007
A new study by Harris Interactive suggests that getting cell phone use ...
- AT&T Follows Apple, Nokia, Opens High-Profile 'Experience'
Marketing Daily, Emily Burg - Thursday, March 15, 2007
[Technology] The 5,000-square-foot store plans to offer consumers in a store wh ...
- NBC Universal, MobiTV Cut Deal For On-Demand Downloads
Online Media Daily, Emily Burg - Thursday, March 15, 2007
NBC Universal and MobiTV have struck a deal that will put "Mu ...
- Leverage User-Generated Content To Boost Brands
Marketing Daily, Emily Burg - Tuesday, March 13, 2007
[Strategy] Authors of product reviews, more often than not positive, are bra ...
- Game Console Usage Is Up 18.5% Since 2004
Marketing Daily, Emily Burg - Monday, March 12, 2007
[Research] With game consoles in almost 46 million U.S. television homes, markete ...
- NBC To Offer Download Store To Compete With iTunes
Marketing Daily, Emily Burg - Friday, March 9, 2007
[Entertainment] Consumers will be able to download an entire season's episodes ...
- Microsoft Extending Marketing To Concerts, Social Events
Marketing Daily, Emily Burg - Friday, March 9, 2007
[Technology] Zune holds its second-place market share slot amid complaints of crack ...
- NBC Poised To Sell Digital Downloads
Online Media Daily, Emily Burg - Friday, March 9, 2007
NBC will soon launch its own digital download store, where customers c ...
- Fisheye Positions Self As Latest In Wine Packaging
Marketing Daily, Emily Burg - Tuesday, March 6, 2007
[Beverages] In an appeal to people still proving themselves, the winery's a ...
- New Virgin USA Brand Chief Has Full Agenda
Marketing Daily, Emily Burg - Friday, March 2, 2007
[Travel] The company, which oversees the Virgin brand, is trying to g ...
- McDonald's Targets Hispanics With Filet-O-Fish Promo
Marketing Daily, Emily Burg - Thursday, March 1, 2007
[Restaurants] The company is pegging its mobile campaign on a population th ...
- Dell Gives In To Customer Demand, Will Sell Linux PCs
Marketing Daily, Emily Burg - Thursday, March 1, 2007
[Technology] Computer manufacturers have been keen to find a way to deliv ...
- Sony's Cool Surfer Penguins Rack Up Hot Promo Deals
Marketing Daily, Emily Burg - Wednesday, February 28, 2007
[Technology] McDonald's, in its first Sony deal, is among corporate sponsors signi ...
- Hello! iPhone Ad Debuts During Academy Awards
Marketing Daily, Emily Burg - Tuesday, February 27, 2007
[Telecommunications] Apple's ad is a compilation of clips from films and ...
- Can Lenovo Become A Household Name?
Marketing Daily, Emily Burg - Monday, February 26, 2007
[Technology] The Chinese PC maker's ThinkPad was top ranked by TBR f ...
- Asian-American Youth Seek Edgier Image
Marketing Daily, Emily Burg - Monday, February 19, 2007
[Multicultural] Asian-American youth don't like being stereotyped as smarter than other teen ...
- Verizon Ethnic Ads Focus on Personalized Bundles
Marketing Daily, Emily Burg - Thursday, February 15, 2007
[Telecom] Verizon is targeting African-Americans with an ad campaign that emphasizes t ...
- Cisco Continues Foray Into Consumer Branding
Marketing Daily, Emily Burg - Tuesday, February 13, 2007
[Technology] The acquisition of a social networking vendor is the latest mo ...
- What Would Joan Crawford Say To EcoHanger Ad Network?
Marketing Daily, Emily Burg - Wednesday, February 7, 2007
[Media] L'Oreal, Revlon, Dunkin' Donuts and Phillips-Van Heusen are among the advertise ...
- Verizon Wireless Deploys Its Own COLTs In Miami
Marketing Daily, Emily Burg - Thursday, February 1, 2007
[Telecom] Verizon Wireless has deployed two Cells on Light Trucks (COLTs) outsi ...
- It's V-Day: Microsoft Goes For Wow Factor With Vista Launch
Marketing Daily, Emily Burg - Tuesday, January 30, 2007
[Technology] Microsoft is putting an estimated $500 million into the launch marketi ...
- Nintendo Wii Sales On Track; New Role Unveiled
Marketing Daily, Emily Burg - Friday, January 26, 2007
[Electronics] Robust sales of its new Wii gaming consoles helped boost Nintendo ...