- New IAB Units: The Publisher's Opportunity
Publishing Insider, Eric Franchi - Thursday, March 15, 2012
At its recent annual leadership meeting, the Interactive Advertising Bureau introduced its ...
- The Future of Video Advertising? Focus on the Present First
Video Insider, Eric Franchi - Friday, July 8, 2011
I've recently been participating in a number of thought-provoking conversations on the ...
- YouTube's Is A Victory For Entrepreneurs, Sure -- But the Web?
Video Insider, Eric Franchi - Wednesday, June 30, 2010
YouTube's/Google's victory last week in the Viacom copyright legal battle was called ...
- 2010: Early Momentum For Paid Video Models
Video Insider, Eric Franchi - Monday, January 25, 2010
With 2010 just beginning, there are several interesting themes emerging within the ...
- 2010 in Online Video: Are You Ready For Some Surprises?
Video Insider, Eric Franchi - Thursday, December 24, 2009
In the spirit of closing out 2009, here is my list of ...
- Closing Out 2009: Trends In Video
Video Insider, Eric Franchi - Monday, November 16, 2009
One of my favorite things about working for an ad network is ...
- Avoiding Video Network Pitfalls
Video Insider, Eric Franchi - Monday, October 19, 2009
The news over the past few weeks has been interesting, to say ...
- The Death Of Auto-Play
Video Insider, Eric Franchi - Monday, September 21, 2009
Last week, Jay-Z released his 11th album, "The Blueprint 3." The first ...
- Study Highlights Online Video's David to TV's Goliath
Video Insider, Eric Franchi - Tuesday, August 25, 2009
Over the past couple of years, online video has been the focus ...
- Breaking Down The Google/On2 Acquisition
Video Insider, Eric Franchi - Monday, August 10, 2009
This past week, Google made the news yet again in online video, ...
- For YouTube, Scale Solves It
Video Insider, Eric Franchi - Monday, July 27, 2009
One of our favorite topics to talk about and debate, whether it ...
- Online Video Contests, Revisited
Video Insider, Eric Franchi - Tuesday, July 21, 2009
Last year, we discussed video contests and their benefits to online marketers ...
- The Online Video Upfront
Video Insider, Eric Franchi - Monday, June 29, 2009
Last week I had the pleasure of spending time with an agency ...
- Ease of Purchase: The Key To The Paid Web
Video Insider, Eric Franchi - Monday, June 15, 2009
Barry Diller -- whose IAC brand oversees businesses that have both subscriber ...
- Online Video In The Automotive Shopping Experience
Video Insider, Eric Franchi - Monday, June 1, 2009
The automotive makers were early adopters of online video, from adding functionality ...
- What Disney's Hulu Investment Means
Video Insider, Eric Franchi - Monday, May 4, 2009
The connection between premium video and advertiser dollars is the reason why ...
- No Pre-Roll Or YouTube In The Pool
Video Insider, Eric Franchi - Wednesday, April 22, 2009
In January of this year, Publicis companies Starcom MediaVest Group and VivaKi ...
- More On The Big Shift
Video Insider, Eric Franchi - Monday, April 13, 2009
Is the measure of a MediaPost blogger's performance (hey, we're in the ...
- Is The Big Shift Underway?
Video Insider, Eric Franchi - Monday, March 30, 2009
This week, I was having a conversation with a colleague who has ...
- Live Streaming Continues Momentum With March Madness
Video Insider, Eric Franchi - Monday, March 9, 2009
Every March, it happens like clockwork. Business lunches go a little longer ...
- Direct Response Online Video, Revisited
Video Insider, Eric Franchi - Monday, February 23, 2009
Last year, we pondered the question of why DRTV advertisers hadn't yet ...
- Super Bowl 43: Advertisers Won, Too
Video Insider, Eric Franchi - Monday, February 9, 2009
Super Bowl 43 was memorable for several reasons, so much so that ...
- 2009 Inauguration Online: Two Unexpected Winners
Video Insider, Eric Franchi - Monday, January 26, 2009
Inauguration Day was a day of many milestones in U.S. history. From ...
- RIP 'Wallstrip'
Video Insider, Eric Franchi - Monday, January 12, 2009
The first week of 2009 brought some disappointing news to fans of ...
- The Auto Bailout And Online Video Advertising
Video Insider, Eric Franchi - Monday, December 15, 2008
The entire online world went abuzz when General Motors CEO Rick Wagoner ...
- IBM Digital Media Survey: Interpreting The Stats
Video Insider, Eric Franchi - Tuesday, November 25, 2008
Global technology leader IBM released highlights from its second annual digital media ...
- Brands And Users Benefiting From Online Video Contests
Video Insider, Eric Franchi - Monday, November 10, 2008
In 2006, Pepsi's Frito-Lay pushed the marketing envelope by challenging users to ...
- Brands And Users Benefiting From Online Video Contests
Video Insider, Eric Franchi - Monday, November 10, 2008
In 2006, Pepsi's Frito-Lay pushed the marketing envelope by challenging users to ...
- Breaking New Battleground
Video Insider, Eric Franchi - Monday, October 27, 2008
With only a week left in the 2008 election season, we can ...
- Companion Ads: Are They Necessary?
Video Insider, Eric Franchi - Monday, September 29, 2008
Imagine yourself as a digital media planner for a Fortune 100 client ...
