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ERIC FRANCHI


Contact MediaPost Editorial
  • New IAB Units: The Publisher's Opportunity
    Publishing Insider, Eric Franchi - Thursday, March 15, 2012
    At its recent annual leadership meeting, the Interactive Advertising Bureau introduced i ...
  • The Future of Video Advertising? Focus on the Present First
    Video Insider, Eric Franchi - Friday, July 8, 2011
    I've recently been participating in a number of thought-provoking conversations on t ...
  • YouTube's Is A Victory For Entrepreneurs, Sure -- But the Web?
    Video Insider, Eric Franchi - Wednesday, June 30, 2010
    YouTube's/Google's victory last week in the Viacom copyright legal battle was call ...
  • 2010: Early Momentum For Paid Video Models
    Video Insider, Eric Franchi - Monday, January 25, 2010
    With 2010 just beginning, there are several interesting themes emerging within t ...
  • 2010 in Online Video: Are You Ready For Some Surprises?
    Video Insider, Eric Franchi - Thursday, December 24, 2009
    In the spirit of closing out 2009, here is my list ...
  • Closing Out 2009: Trends In Video
    Video Insider, Eric Franchi - Monday, November 16, 2009
    One of my favorite things about working for an ad network ...
  • Avoiding Video Network Pitfalls
    Video Insider, Eric Franchi - Monday, October 19, 2009
    The news over the past few weeks has been interesting, to s ...
  • The Death Of Auto-Play
    Video Insider, Eric Franchi - Monday, September 21, 2009
    Last week, Jay-Z released his 11th album, "The Blueprint 3." The fir ...
  • Study Highlights Online Video's David to TV's Goliath
    Video Insider, Eric Franchi - Tuesday, August 25, 2009
    Over the past couple of years, online video has been the foc ...
  • Breaking Down The Google/On2 Acquisition
    Video Insider, Eric Franchi - Monday, August 10, 2009
    This past week, Google made the news yet again in online vide ...
  • For YouTube, Scale Solves It
    Video Insider, Eric Franchi - Monday, July 27, 2009
    One of our favorite topics to talk about and debate, whether ...
  • Online Video Contests, Revisited
    Video Insider, Eric Franchi - Tuesday, July 21, 2009
    Last year, we discussed video contests and their benefits to online markete ...
  • The Online Video Upfront
    Video Insider, Eric Franchi - Monday, June 29, 2009
    Last week I had the pleasure of spending time with an agen ...
  • Ease of Purchase: The Key To The Paid Web
    Video Insider, Eric Franchi - Monday, June 15, 2009
    Barry Diller -- whose IAC brand oversees businesses that have both subscrib ...
  • Online Video In The Automotive Shopping Experience
    Video Insider, Eric Franchi - Monday, June 1, 2009
    The automotive makers were early adopters of online video, from adding functionali ...
  • What Disney's Hulu Investment Means
    Video Insider, Eric Franchi - Monday, May 4, 2009
    The connection between premium video and advertiser dollars is the reason w ...
  • No Pre-Roll Or YouTube In The Pool
    Video Insider, Eric Franchi - Wednesday, April 22, 2009
    In January of this year, Publicis companies Starcom MediaVest Group and Viva ...
  • More On The Big Shift
    Video Insider, Eric Franchi - Monday, April 13, 2009
    Is the measure of a MediaPost blogger's performance (hey, we're in t ...
  • Is The Big Shift Underway?
    Video Insider, Eric Franchi - Monday, March 30, 2009
    This week, I was having a conversation with a colleague who h ...
  • Live Streaming Continues Momentum With March Madness
    Video Insider, Eric Franchi - Monday, March 9, 2009
    Every March, it happens like clockwork. Business lunches go a little long ...
  • Direct Response Online Video, Revisited
    Video Insider, Eric Franchi - Monday, February 23, 2009
    Last year, we pondered the question of why DRTV advertisers hadn't y ...
  • Super Bowl 43: Advertisers Won, Too
    Video Insider, Eric Franchi - Monday, February 9, 2009
    Super Bowl 43 was memorable for several reasons, so much so th ...
  • 2009 Inauguration Online: Two Unexpected Winners
    Video Insider, Eric Franchi - Monday, January 26, 2009
    Inauguration Day was a day of many milestones in U.S. history. Fr ...
  • RIP 'Wallstrip'
    Video Insider, Eric Franchi - Monday, January 12, 2009
    The first week of 2009 brought some disappointing news to fans ...
  • The Auto Bailout And Online Video Advertising
    Video Insider, Eric Franchi - Monday, December 15, 2008
    The entire online world went abuzz when General Motors CEO Rick Wagon ...
  • IBM Digital Media Survey: Interpreting The Stats
    Video Insider, Eric Franchi - Tuesday, November 25, 2008
    Global technology leader IBM released highlights from its second annual digital med ...
  • Brands And Users Benefiting From Online Video Contests
    Video Insider, Eric Franchi - Monday, November 10, 2008
    In 2006, Pepsi's Frito-Lay pushed the marketing envelope by challenging users ...
  • Brands And Users Benefiting From Online Video Contests
    Video Insider, Eric Franchi - Monday, November 10, 2008
    In 2006, Pepsi's Frito-Lay pushed the marketing envelope by challenging users ...
  • Breaking New Battleground
    Video Insider, Eric Franchi - Monday, October 27, 2008
    With only a week left in the 2008 election season, we c ...
  • Companion Ads: Are They Necessary?
    Video Insider, Eric Franchi - Monday, September 29, 2008
    Imagine yourself as a digital media planner for a Fortune 100 clie ...
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