- 4Q Ad Spend: Holiday Numbers Expected To Plummet
MediaDailyNews, Erik Sass - Tuesday, September 23, 2008
In years past, the fourth quarter has been a bonanza for newspape ...
- 'Spry' Publisher Optimistic Despite Tough Times
MediaDailyNews, Erik Sass - Tuesday, September 23, 2008
Two weeks ago, the Publishing Group of America launched Spry, a n ...
- HD Radio Trumpets Data Expansion
MediaDailyNews, Erik Sass - Monday, September 22, 2008
Broadcasters and manufacturers have begun to offer more consumer data services alo ...
- August Run: Newspapers Continue Rev Declines
MediaDailyNews, Erik Sass - Monday, September 22, 2008
Ad revenues continued to decline at leading newspaper publishers in August, ...
- On Location: Nielsen Debuts Out-of-Home Service
MediaDailyNews, Erik Sass - Friday, September 19, 2008
Nielsen formally launched its new division for measuring out-of-home video with t ...
- Mag Bag: 'Rachael Ray' Cooks Up Success Promo
MediaDailyNews, Erik Sass - Friday, September 19, 2008
Experiential marketing is increasingly popular with magazine publishers seeking to make the ...
- Bad News, Everybody! More Hits for Newspapers
MediaDailyNews, Erik Sass - Thursday, September 18, 2008
Market woes hit the industry--again. Newspapers took another round of blows th ...
- Aggregating The Aggregators
Digital Outsider, Erik Sass - Wednesday, September 17, 2008
As digital out-of-home video networks grow by leaps and bounds, a separa ...
- Print This: Magazine Audiences Up
MediaDailyNews, Erik Sass - Wednesday, September 17, 2008
Ad pages might be down and circulation is unsteady, but magazine audienc ...
- Sour Note: Radio Down 8%-9% in August
MediaDailyNews, Erik Sass - Wednesday, September 17, 2008
Radio revenue is expected to drop 8% to 9% in August, accordi ...
- Zoom Buys ClubCom, Expands Out-Of-Home Reach
MediaDailyNews, Erik Sass - Tuesday, September 16, 2008
Zoom Media is branching out from out-of-home advertising in nightlife venues wi ...
- Maghound, Texterity Promote Easy Online Mag Access
MediaDailyNews, Erik Sass - Tuesday, September 16, 2008
A number of new magazine subscription services have launched in recent mont ...
- Radio Audience Strong, Revs Shrink
MediaDailyNews, Erik Sass - Monday, September 15, 2008
Radio ad revenues may be shrinking, but the audience isn't, according ...
- Captivate Boosts Online Play
MediaDailyNews, Erik Sass - Monday, September 15, 2008
Captivate Network is expanding its online and experiential marketing options, according ...
- Mag Bag: Mini Cooper Gives 'NY Times' 'Good' Read
MediaDailyNews, Erik Sass - Thursday, September 11, 2008
To promote the environmentally friendly qualities of the Mini Cooper, Butler, Shin ...
- Straight To Mobile: Verizon Shows WB.com's 'Sorority Forever'
MediaDailyNews, Erik Sass - Thursday, September 11, 2008
WB.com is teaming up with Verizon Wireless to make new programs availab ...
- Magazine Ad Pages: Down 9.2% Through August
MediaDailyNews, Erik Sass - Thursday, September 11, 2008
The consumer magazine business, in a rough patch before, now appears ...
- 9 Radio Broadcasters Tag Songs For Zune
Marketing Daily, Erik Sass - Wednesday, September 10, 2008
Users of Microsoft's Zune music device and the related service of t ...
- 9 Radio Broadcasters Tag Songs For Zune
MediaDailyNews, Erik Sass - Wednesday, September 10, 2008
Users of Microsoft's Zune music device and the related service of t ...
- Time Travel: Google Creates Online Archives for Newspapers
MediaDailyNews, Erik Sass - Wednesday, September 10, 2008
Google is pushing a new initiative to transfer the historical archives ...
- Hearst, Food Net Launch New Mag
MediaDailyNews, Erik Sass - Tuesday, September 9, 2008
The consumer magazine business is in a rough patch--but that isn't stoppi ...
- Arbitron Bolsters Out-of-Home Video Biz
MediaDailyNews, Erik Sass - Tuesday, September 9, 2008
Arbitron has signed up another client for its growing out-of-home video measureme ...
- Place-Based Golf Network Tees Off
MediaDailyNews, Erik Sass - Monday, September 8, 2008
A new place-based video network devoted to all things golf-related is launchi ...
- Newspapers Tumble In 2Q
MediaDailyNews, Erik Sass - Friday, September 5, 2008
There was bad news and worse news for newspapers in the second-quart ...
- Mag Bag: DTC Ads Not So Effective
MediaDailyNews, Erik Sass - Friday, September 5, 2008
Direct-to-consumer pharmaceutical ads--a gold mine for consumer magazines in recent years--may n ...
- Sun May Set In New York, Paper Sees Dark Skies Ahead
MediaDailyNews, Erik Sass - Thursday, September 4, 2008
The New York Sun may close at the end of September unle ...
- Cash Poor: Tribune Sells 10% Of CareerBuilder To Gannett
MediaDailyNews, Erik Sass - Thursday, September 4, 2008
In desperate need of cash to pay down its debt, the Tribu ...
- Arbitron Woes: Spanish Broadcasters Petition FCC
MediaDailyNews, Erik Sass - Thursday, September 4, 2008
The Association of Hispanic Advertising Agencies is petitioning the Federal Communications Commissi ...
- Wal-Mart Unveils 'Smart Network'
Digital Outsider, Erik Sass - Wednesday, September 3, 2008
The nation's largest retailer revealed its new in-store video network today, t ...
- Digital Push: 3 Mag Publishers Expand Online
MediaDailyNews, Erik Sass - Wednesday, September 3, 2008
The stream of digital initiatives from consumer magazines continued recently with t ...