• by Erik Sass  @eriksass1, September 11, 2008

WB.com is teaming up with Verizon Wireless to make new programs available to subscribers of V Cast, its mobile video service, via a new WB Channel. The first show is "Sorority Forever."

It was created by the director of "The O.C." and "Chuck" in collaboration with the producers of "Prom Queen," a short-form viral series also distributed on the WB.com and via mobile.

The first of five original series from WB.com that will be available on V Cast this year, "Sorority Forever" will be available for eight weeks in the "pictures and TV" section of the V Cast mobile site.

"Sorority Forever" promises to be an Internet star-studded affair, headlined by Jessica Rose--a.k.a. "lonelygirl15"--who returns to the Internet after roles in the movies "Greek" and "I Know Who Killed Me." The creative team is touting the series, set in the treacherous sorority scene of a fictional college, for its combination of realism and voyeuristic titillation. Rose's character, Julie Gold, gets caught in a tangled web of secrets.

Verizon also announced that it will begin offering programming from HGTV and the Food Network, both owned by Scripps Networks, on VCast. According to Verizon, in the first half of 2008, its customers downloaded over 71 million video clips and songs from V Cast. V Cast's VPak monthly subscription costs $15; there's also a single-day option for $3.00.