- Spending on Online Marketing Data to Double by 2012
MediaDailyNews, Erik Sass - Friday, September 10, 2010
The amount of money spent by U.S. marketers to gather online da ...
- Page Turner: 'WSJ' Preps Book Review
MediaDailyNews, Erik Sass - Friday, September 10, 2010
The Wall Street Journal is preparing to take its rivalry with T ...
- New Hampshire Police Bust Facebook Burglary Ring
The Social Graf, Erik Sass - Monday, September 13, 2010
Up until last week, the potential for place-based social networks enabling burgla ...
- Danaher Heads Industry Org
Digital Outsider, Erik Sass - Friday, September 10, 2010
The Digital Place-based Advertising Association is getting a new president in t ...
- Starch's Galin Weighs In Effective Magazine Advertising
MediaDailyNews, Erik Sass - Thursday, September 9, 2010
The ways in which different types of ad positioning affect magazine readersh ...
- Mag Bag: 'People StyleWatch,' 'Cosmo' Raise Rate Base
MediaDailyNews, Erik Sass - Thursday, September 9, 2010
The last few months have brought signs of a tentative recovery ...
- University Plans Week Without Social Media
The Social Graf, Erik Sass - Friday, September 10, 2010
Social media has emerged from nothing to achieve ubiquity in less th ...
- Lincoln Offers HD Radio iTunes Tagging
MediaDailyNews, Erik Sass - Wednesday, September 8, 2010
This year, Lincoln will become the first carmaker to offer iTunes taggi ...
- California Law to Ban Online Impersonation
The Social Graf, Erik Sass - Thursday, September 9, 2010
The last year has seen growing concern about online fraud, as we ...
- Newspaper Revs Slide 5.6%, Online Jumps 14%
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
The newspaper industry endured another round of declines in ad revenues, droppi ...
- Social Media's Biggest Obstacle: Failure to Measure
The Social Graf, Erik Sass - Wednesday, September 8, 2010
Efforts to build customer loyalty garner more social media spending from markete ...
- Flixster, NCM Partner To Reach Movie Fans Multiplatform
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
Flixster and National CineMedia are joining in a cross-platform movie content a ...
- Calling All Cars! More Have Satellite Radio
MediaDailyNews, Erik Sass - Friday, September 3, 2010
Satellite radio and navigation systems are continuing to make inroads in t ...
- Germany Protects Right to Be Stupid on Facebook
The Social Graf, Erik Sass - Tuesday, September 7, 2010
Ah, Germany -- that orderly Central European Utopia which carefully protects righ ...
- Gasoline Fight: GSTV Sues Outcast
Digital Outsider, Erik Sass - Friday, September 3, 2010
Perhaps the best measure of industry maturity is when people start sui ...
- After Katrina, Gulf Coast Papers Shrink
MediaDailyNews, Erik Sass - Thursday, September 2, 2010
Hurricane Katrina was one of the most destructive natural disasters in U. ...
- Mag Bag: 'Gourmet' Makes Partial Print Comeback
MediaDailyNews, Erik Sass - Thursday, September 2, 2010
After being folded by Conde Nast last October, Gourmet is creeping bac ...
- Juror Booted Over Facebook Post
The Social Graf, Erik Sass - Friday, September 3, 2010
This story encapsulates so many illustrative points about the rise of soci ...
- Failing at Bankruptcy, Tribune Forms Committee to Try Again
MediaDailyNews, Erik Sass - Wednesday, September 1, 2010
When you can't get bankruptcy right, it goes from bad to wors ...
- IndoorDirect Gets U.S. Open Highlights from Tennis Channel
MediaDailyNews, Erik Sass - Wednesday, September 1, 2010
IndoorDirect, which operates a digital out-of-home video network catering to quick servi ...
- Facebook Faces Challengers on Home Turf, College Campuses
The Social Graf, Erik Sass - Thursday, September 2, 2010
The social media gods have a taste for irony, and like ...
- Zoom Gets Funds For More OOH Expansion
MediaDailyNews, Erik Sass - Tuesday, August 31, 2010
The economic downturn and credit crunch don't seem to have prevented t ...
- Facebook Post Leads to Torture, Imprisonment
The Social Graf, Erik Sass - Wednesday, September 1, 2010
I've always suspected that social networks -- which allow users to sha ...
- GfK, MRI: Magazine Ad Placement Registers Little Impact
MediaDailyNews, Erik Sass - Monday, August 30, 2010
Despite all the attention paid to magazine ad placements, a new stu ...
- Google, AP Agree on News Content Licensing
MediaDailyNews, Erik Sass - Monday, August 30, 2010
The Associated Press has reached a new licensing agreement with Google, givi ...
- Checking In On The Slopes
The Social Graf, Erik Sass - Tuesday, August 31, 2010
One of the interesting emerging trends in social media is the ri ...
- 3Q Monthlies' Ad Pages Up 8.2%
MediaDailyNews, Erik Sass - Friday, August 27, 2010
Total ad pages for monthly magazines tracked by the Media Industry Newslett ...
- Social Media Use Surges Among 50+ Adults
The Social Graf, Erik Sass - Monday, August 30, 2010
U.S. adults ages 50 and up who use the Internet are flocki ...
- CNN And Starcom Pioneer DO Guarantees
Digital Outsider, Erik Sass - Friday, August 27, 2010
As digital out-of-home video grows larger and more complex, media agencies a ...
- BIA Predicts '10 Radio Revs Up 4%
MediaDailyNews, Erik Sass - Thursday, August 26, 2010
The radio business got another shot of good news this week, wi ...