- Could Google Buy Nielsen Media Research?
TV Board, Frank S. Foster - Wednesday, December 17, 2008
Will Google buy Nielsen Media Research? Is the broadcast networks' worst nightma ...
- Why Is The TVB Endorsing L3 Ratings When There Are Real Problems On The Horizon?
TV Board, Frank S. Foster - Monday, November 24, 2008
The most pressing problem on the horizon for television advertising sales grou ...
- Viewing And Tuning? Not As Problematic As Some Might Suggest
TV Board, Frank S. Foster - Monday, November 10, 2008
The lesson is clear: good tuning data be damned, it is real ...
- If McCain Wins, Will Television Be The Biggest Loser? Nonparticipation In Presidential Polling
TV Board, Frank S. Foster - Monday, November 3, 2008
In my view, the crux of the problem associated with presidential polli ...
- Who Is Watching Television?
TV Board, Frank S. Foster - Monday, October 20, 2008
"Wow. Sixteen million, seven hundred thousand people watched 'Dancing With the Stars. ...
- What's Going To Happen To The 'Local' In Local Television?
TV Board, Frank S. Foster - Monday, October 13, 2008
I lived in a number of small towns while growing up, b ...
- Brand Advertisers and Accountability in Advertising
TV Board, Frank S. Foster - Monday, September 29, 2008
When I was younger, I attended military school. Many will find t ...
- Fantasy Football, The Food Network And Interactive Television
TV Board, Frank S. Foster - Monday, September 15, 2008
The gender divide, as my neighbor's wife pointed out last night ...
- If The Industry Truly Wants Better Audience Estimates, Why Is It Hiding Behind the CRE?
TV Board, Frank S. Foster - Tuesday, September 2, 2008
A friend and I were having lunch the other day in N ...
- Why Aren't Advertisers Screaming For Addressable Advertising?
TV Board, Frank S. Foster - Monday, August 25, 2008
While the jury is still out on the technology, addressability promises ...
- Despite Tremendous Progress, Addressable Advertising Hurdles Remain
TV Board, Frank S. Foster - Thursday, August 14, 2008
Five years ago, I had the opportunity to work with a numb ...
- Television Audience Measurement: Research, Marketing And The Future Of The MRC
TV Board, Frank S. Foster - Monday, August 4, 2008
"Ninety percent of all statistics can be made to say anything ...
- Addressable Advertising: Questions and Commentary
TV Board, Frank S. Foster - Monday, July 28, 2008
If my inbox is any indication, addressable advertising is a hot top ...
- Addressable Advertising And The Unintended Consequences Of Targeting
TV Board, Frank S. Foster - Monday, July 21, 2008
I spent the better part of last week discussing addressable advertising wi ...
- I Want My MTV: Will Any Other Generation Be Defined By Television Again?
TV Board, Frank S. Foster - Friday, July 11, 2008
For me social activism first became relevant during the summer of 198 ...
- Exposure Or Engagement? What Passes For Engagement Measure More Often Propaganda Than Research
TV Board, Frank S. Foster - Friday, June 27, 2008
"What do you think of engagement metrics?" asked the advertiser. Ah . ...
- Navic Networks to Microsoft: Will Television Ever Be the Same?
TV Board, Frank S. Foster - Friday, June 20, 2008
While Microsoft's interest in growing its share of the Internet advertising reven ...
- Canoe Ventures And Audience Research: The Emergence Of Tactical Insight
TV Board, Frank S. Foster - Friday, June 13, 2008
Earlier this week I had lunch with a couple of friends ...
- My Neighbor Is A Nielsen Stooge
TV Board, Frank S. Foster - Friday, June 6, 2008
I've received numerous emails from people claiming they were once Nielsen familie ...
- 'New Television' Audience Measurement: When Was The Last Time You Paid For Dinner By The Pound?
TV Board, Frank S. Foster - Friday, May 30, 2008
Recently, I had the privilege of attending a meeting with a clie ...
- Have We Forgotten Why The MRC Was Created? Why All TV Audience Measurement Services Should Be Quantified
TV Board, Frank S. Foster - Monday, May 19, 2008
Despite industry expectations that Nielsen's C3 ratings would receive MRC accreditation ...
- What GfK-TNS Might Bring To The Table
TV Board, Frank S. Foster - Monday, May 5, 2008
Last week it was announced by both TNS and GfK that t ...
- Can Project Canoe Live Up To Its Promise?
TV Board, Frank S. Foster - Monday, April 28, 2008
Project Canoe has tremendous potential. Imagine a single sales entity that mig ...
- Pay No Attention To That Man Behind The Curtain: Questions Nielsen Would Prefer Went Unanswered
TV Board, Frank S. Foster - Monday, April 21, 2008
From the moment I stumbled onto the television audience measurement industry ...
- The Single Currency Myth: Why The Television 'Metric' Is In Need Of Some Company
TV Board, Frank S. Foster - Monday, April 14, 2008
Last week I participated in the Second City's rendition of Mitch Oscar ...
- The King Is Dead. Long Live The King!
TV Board, Frank S. Foster - Monday, March 31, 2008
While lacking perhaps the historical significance of the transition between Charles ...
- More On The Set-Top-Box Data Mystery
TV Board, Frank S. Foster - Monday, March 24, 2008
In an unauthorized and completely biased plug for this blog, I mu ...
- Vegetable Soup Analogy Debunked: Should Television's Small Sample Be Sacked?
TV Board, Frank S. Foster - Monday, March 17, 2008
I had a very interesting conversation the other day with an indust ...