Gregory FurmanMember since May 2009Contact Gregory
- Founder The Luxury Marketing Council
- 64 East 80th Street
- New York New York
- 10075 USA
ABOUT GREG FURMAN Greg Furman is an entrepreneur – founder of The Luxury Marketing Council (since 1994 1,000 luxury brands, more than 4,000 CEOs and CMOs in 37 cities worldwide). The Luxury Marketing Council (luxurycouncil.com) is dedicated to increasing best customers’ loyalty and spending (those 10.4 million worldwide with assets under management of $1 million and more.) The Luxury Marketing Council is a business-building, revenue generating global community of CEOs and CMOs; THE leader in the field of luxury marketing, setting the ‘gold standard’ for the intelligent exploration of best marketing practices and trends in the luxury market place; inspiring luxury brands to more creatively and profitably work together. For more than 30 years Greg has been a painter, sculptor and poet. He has had one-man shows of his paintings in Manhattan and San Francisco; published 15 books of poetry and two catalogs of his paintings and sculptures – “Faces” and “Selected Works 1980 – 2009”. He and his wife, Wanda, who has her own home-styling consultancy, divide their time between their homes in New York, Duchess County and Toronto.
Articles by Gregory All articles by Gregory
- Loyalty Programs And Bespoke Special Events: Powerful One-Two Punch For Luxury Marketers In Challenging Times in
In a wake-up call to mass and class brands globally, according to new research from the Collinson Group, the affluent are quickly losing interest in loyalty programs. In 2014, 18% of consumers said they "can't be bothered" with loyalty programs. That number has doubled, says Collinson's latest survey. The traditional method - points programs - is losing steam with customers. And also with the smartest luxury brands seeking to "surprise and delight" them.
- 'Premium' Versus 'Luxury,' A Blur? in
At the recent New York Auto Show's media day a panel of industry experts wrestled with the Jacob's angel of the marketing differences and strategic implications of "Premium" versus "Luxury." This is an issue that still dogs or inspires a range of luxury brands in many segments of luxury including fine jewelry, apparel, hospitality, travel and, of course, automotive.
- Wake-up Call For Nonprofits, Part II in
Tectonic Shift in Luxury Brands' Approach to Corporate Citizenship and Philanthropy - Part II
- Wake-up Call For Nonprofits in
Tectonic Shift in Luxury Brands' Approach To Corporate Citizenship and Philanthropy - Part I
- 13 Challenging 2016 Trends Luxury Brands Must Manage, Part 2 in
This is part two of a recent, qualitative survey of C-suite executives, when asked, "What are the trends that must be addressed by top management of luxury brands in 2016?" here, ranked in order of importance, is a summary of what they said.
- 13 Challenging 2016 Trends Luxury Brands Must Manage in
Asked in our recent, qualitative survey, "What are the trends that must be addressed by top management of luxury brands in 2016?," C-suite executives responded as follows, ranked in order of importance.
- The Conundrum With Clout, Part 3 in
Boomers are truly a mixed bag. Millennials either love 'em or hate 'em. With 86 million millennials as the soon-to-be biggest buyers of luxury products and 80 million boomers who currently hold the power and the purse strings corporately and are still the biggest buyers of luxury products and services, a deeper appreciation of their ethic and biases by the millennials and the differences between the two generations is essential.
- The Conundrum With Clout, Part 2 in
Millennials are truly a mixed bag. We boomers either love 'em or hate 'em. With millennials representing the soon-to-be biggest buyers of luxury products and services - 86 million of them versus the 80 million boomers - a deeper appreciation of their ethic and biases by the boomers and the differences between the two generations is essential. Many luxury brands have yet to focus on this powerful community.
- The Conundrum With Clout in
As the boomers age, they are focusing less on acquiring "stuff" and more on great experiences, creating special memories with family and friends. The most affluent boomers own multiple homes, more clothing and jewelry than they can wear, more luxury products than they have room for and have less energy and time to care for and manage all of these material things. Boomers, though retiring later, are spending more and more of their time savoring and enjoying their "golden years."
- The Dirty Dozen (Part 2): Top Challenges Facing Luxury Brands Today in
Last month's column highlighted six of 'the dirty dozen' challenges/opportunities facing marketers of luxury products and services. Based on extensive conversations with top management and marketers of luxury brands, here's our last six.