- The Internet Is A Mainstream Information Tool For 97% of All Users
Research Brief, Jack Loechner - Thursday, January 2, 2003
A recently released Pew Internet report shows that most Americans expect ...
- Radio Posts Double Digit Gains Two Months In A Row
Research Brief, Jack Loechner - Thursday, January 2, 2003
Radio revenue continues to rise as combined total ad sales for Octob ...
- Poor Holiday Retail Sales Hit The Bricks While Internet Sales Surge
Research Brief, Jack Loechner - Thursday, January 2, 2003
While 2002 is not over yet, a recent comScore report shows th ...
- Marketers In Five Countries Shifting Toward Internet and Direct Mail
Research Brief, Jack Loechner - Thursday, January 2, 2003
Erin White, writing for the Wall Street Journal, reports on a stu ...
- Behind the Numbers: Digital Marketing Insight
Media Magazine, Jack Loechner - Wednesday, January 29, 2003
Online reach and frequency — important, yet still so complicated. ...
- Behind the Numbers: Spanning the Generations
Media Magazine, Jack Loechner - Wednesday, January 29, 2003
Media buys should more than just 18-to-34-year-olds, think X'ers, Boomers, Seniors, a ...
- Behind the Numbers: Channel Marketing
Media Magazine, Jack Loechner - Monday, January 27, 2003
Retailers will use the Internet to bolster their Holiday 2002 outlook. ...
- Behind the Numbers: Hispanics
Media Magazine, Jack Loechner - Thursday, May 22, 2003
Four distinct Hispanic customer segments emerge. ...
- Behind the Numbers: 2003 Ad Projections
Media Magazine, Jack Loechner - Tuesday, January 28, 2003
Various and Sundry Predications Get Tested. ...