- Retailers Make Online Shopping More Attractive For Christmas
Research Brief, Jack Loechner - Wednesday, November 19, 2008
According to results of the 2008 eHoliday Study from Shop.org, 56.1% ...
- You Can Lead a Shopper To The Mall, But...
Research Brief, Jack Loechner - Tuesday, November 18, 2008
According to Shoppertrak's Mall National Retail Traffic Index (NRTI) measure, enclosed ma ...
- Green Piece
Research Brief, Jack Loechner - Monday, November 17, 2008
According to a recent Yahoo! Green study, 77% of consumers describe themselv ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- Moms Shape New Culture by Cutting Back
Research Brief, Jack Loechner - Thursday, November 13, 2008
According to a recent report by the allen & gerritsen (a&g) audien ...
- Marketing Execs Want More Creative Risk
Research Brief, Jack Loechner - Wednesday, November 12, 2008
According to a study from The Creative Group, 65% of marketing executiv ...
- Less Spending, More Coupons, This Holiday Season
Research Brief, Jack Loechner - Tuesday, November 11, 2008
According to a Harris Interactive survey for RetailMeNot.com, 45% of US onli ...
- 10/20 Snapshot of Media Plans & Budgets For 2009
Research Brief, Jack Loechner - Monday, November 10, 2008
At the "Masters of Marketing" Conference by the Association of National Advertise ...
- Youth Is Not An Age
Research Brief, Jack Loechner - Friday, November 7, 2008
According to the "Golden Age of Youth" study from Viacom Brand Solutio ...
- The Fractured Web Community Impacts Marketing Focus
Research Brief, Jack Loechner - Thursday, November 6, 2008
About 80% of the user generated content on the web, including commen ...
- Digital Out-Of-Home Continues On Double Digit Growth Track
Research Brief, Jack Loechner - Wednesday, November 5, 2008
The new PQ Media study: Digital Out-of-Home Media Forecast, 2008-2012, reports th ...
- Subsets Of A Digital Age
Research Brief, Jack Loechner - Tuesday, November 4, 2008
ExactTarget's 2008 Channel Preference Survey of 1,500 internet users ages 15 ...
- Record Audiences to Newspaper Web Sites
Research Brief, Jack Loechner - Monday, November 3, 2008
According to a custom analysis by Nielsen Online for the Newspaper Associati ...
- Surprise! Consumers Looking For Value and Discount Stores for the Holidays
Research Brief, Jack Loechner - Friday, October 31, 2008
According to Deloitte's 23rd Annual Holiday Survey of retail spending and trend ...
- Mobile Usage
Research Brief, Jack Loechner - Thursday, October 30, 2008
According to Azuki Systems, Inc., the results of its first annual U. ...
- The Changing Face of the Press Release
Research Brief, Jack Loechner - Wednesday, October 29, 2008
According to the Executive Summary of a study conducted by Fellows ...
- Print Yellow Page Users Take Action
Research Brief, Jack Loechner - Tuesday, October 28, 2008
According to new research by Knowledge Networks on behalf of the Associati ...
- Analyze This! Branded Candidates
Research Brief, Jack Loechner - Monday, October 27, 2008
According to the 2008 Presidential ImagePower Survey by Landor Associates and Pen ...
- Online Power Moms Provide Frequent Parenting Advice
Research Brief, Jack Loechner - Friday, October 24, 2008
Nielsen Online reports that (Power Moms) women online ages 25-54 with ...
- Engaged Online Viewers Receptive to Advertising
Research Brief, Jack Loechner - Thursday, October 23, 2008
According to a new study "Watching The Web: How Online Video Engag ...
- Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases
Research Brief, Jack Loechner - Wednesday, October 22, 2008
According to BIGresearch's Simultaneous Media Survey (SIMM12), the effectiveness of product placemen ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- Magazine Ad Revenues Down
Research Brief, Jack Loechner - Monday, October 20, 2008
According to the Publishers Information Bureau (PIB), total magazine rate-card-reported advertising reven ...
- Holiday Spending Down Some; 1/3 Start Shopping Before Thanksgiving; Halloween For Revelers
Research Brief, Jack Loechner - Friday, October 17, 2008
Though holiday sales this year have been reported to be the weake ...
- Digital Ad Spend Up At The Expense of Traditional
Research Brief, Jack Loechner - Thursday, October 16, 2008
According to a new Epsilon CMO Survey, Chief Marketing Officers at ma ...
- Cause Related Marketing Influences Sales
Research Brief, Jack Loechner - Wednesday, October 15, 2008
The 2008 Cone/Duke University Behavioral Cause Study, released recently by Cone a ...
- Urban and Spanish-Language Stations Dominate Major Radio Markets
Research Brief, Jack Loechner - Tuesday, October 14, 2008
According to Arbitron's September Portable People Meter (PPM) radio ratings, African America ...
- Personal Information Online Disturbs Consumers
Research Brief, Jack Loechner - Monday, October 13, 2008
A poll recently released by the Consumer Reports National Research Center sho ...
- Holiday Giftcard Giving To Shift To Necessities
Research Brief, Jack Loechner - Friday, October 10, 2008
According to Archstone Consulting, results of its 2008 Holiday Gift Card Surv ...
- Consumers Want to Interact With Companies on Social Media
Research Brief, Jack Loechner - Thursday, October 9, 2008
According to the findings of the 2008 Cone Business in Social Med ...