- Media Buyers Will Watch Online and TV For Most Campaigns
Research Brief, Jack Loechner - Wednesday, October 8, 2008
According to eMarketer's recent prognosis for online video advertising, the market wi ...
- Buy Online. Pickup Instore
Research Brief, Jack Loechner - Tuesday, October 7, 2008
According to the e-tailing group's recent Cross-Channel Shopping Study, "buy online f ...
- Business Travel Spending A Mixed Bag
Research Brief, Jack Loechner - Monday, October 6, 2008
According to a new business travel survey conducted by the Association ...
- Despite Electronics, Most Girls 2-14 Stick With Traditional Toys
Research Brief, Jack Loechner - Friday, October 3, 2008
According to a new report from The NPD Group, girls age t ...
- Over-Content Ads Becoming More Acceptable
Research Brief, Jack Loechner - Thursday, October 2, 2008
Comments on a part of the Dynamic Logic AdReaction 5 Study, releas ...
- DVR Ownership Increases, But Recordings Not Priority Viewing
Research Brief, Jack Loechner - Wednesday, October 1, 2008
New consumer research, from Leichtman Research Group, reports that 27% of ...
- EnviroFriendly Cars Important to Buyers
Research Brief, Jack Loechner - Tuesday, September 30, 2008
Last week's Research Brief about EcoGreen not being the consumers' hot butt ...
- Debate Comparisons, Wireless Households, and Employment Advertisers: Data Potpourri
Research Brief, Jack Loechner - Monday, September 29, 2008
With the U.S. financial crisis hanging in the balance, the first deba ...
- Primetime & Cable Product Placements Down; Broadcast Up
Research Brief, Jack Loechner - Friday, September 26, 2008
The Nielsen Company recently reported that product placements for the first ha ...
- Change Swing Voters' Minds Online
Research Brief, Jack Loechner - Thursday, September 25, 2008
According to a recent study "2008 Search Engines and Politics: A Stu ...
- Health A Hot Topic On The Internet
Research Brief, Jack Loechner - Wednesday, September 24, 2008
comScore, Inc. recently released results of a study showing that the heal ...
- Green Not Consumers GO Button
Research Brief, Jack Loechner - Tuesday, September 23, 2008
According to a recent Yankelovich survey, Going Green, of 2,763 consumers a ...
- Small Business Still Negative, But Expecting Some Improvement
Research Brief, Jack Loechner - Monday, September 22, 2008
The Quarterly NFIB Research Foundation Small Business Economic Trends Data reports th ...
- 20% of US Households Account for 50% of Income
Research Brief, Jack Loechner - Friday, September 19, 2008
The 2008 Ipsos Mendelsohn Affluent Survey, measuring male and female heads ...
- Savings And Credit Card Payments Captured 2/3 of Rebate Dollars
Research Brief, Jack Loechner - Wednesday, September 17, 2008
According to a recent Harris Poll, 45 percent of Americans believed th ...
- Y Moms Connect Through The Internet; X Moms Task
Research Brief, Jack Loechner - Tuesday, September 16, 2008
A recent study conducted by NewMediaMetrics found a significant difference in t ...
- Survey Says: Candidates Succeed With The Internet!
Research Brief, Jack Loechner - Monday, September 15, 2008
According to the First Annual Voter Expectations Survey from E-Voter and H ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- News Junkies Tune In All Media
Research Brief, Jack Loechner - Thursday, September 11, 2008
According to the 2008 biennial news consumption survey by the Pew Resear ...
- The Challenge Is To Wisely Spend Reduced Ad Budgets
Research Brief, Jack Loechner - Wednesday, September 10, 2008
According to a recent survey from the Association of National Advertisers, ...
- University of Phoenix Catches 4.7 Billion Web Looks in June
Research Brief, Jack Loechner - Tuesday, September 9, 2008
According to the most recent comScore, Inc. ranking of the top onli ...
- Radio's Off-Air Revenue Surpasses Forecast
Research Brief, Jack Loechner - Monday, September 8, 2008
Off-Air revenue (previously referred to as Non-Spot) has surpassed last year's mid-ye ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Reduced Travel Bumps Online Shopping And Advance Movie Tickets
Research Brief, Jack Loechner - Thursday, August 28, 2008
According to a recent comScore monthly analysis of U.S. consumer activity ...
- Ad Advantage to Local Online Media
Research Brief, Jack Loechner - Wednesday, August 27, 2008
According to a new report by the Online Publishers Association, local med ...
- Texting Gets Best Response On Mobile Offers
Research Brief, Jack Loechner - Tuesday, August 26, 2008
According to the Direct Marketing Association, 24 percent of mobile phone use ...
- Cable Outdoes Phone For New Broadband Connections
Research Brief, Jack Loechner - Monday, August 25, 2008
According to the Leichtman Research Group, the twenty largest cable and telepho ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- Economic Concerns Curtail Back-To-School Shopping
Research Brief, Jack Loechner - Thursday, August 21, 2008
Because of higher gas and food price concerns, 71 percent of responden ...