University of Phoenix Catches 4.7 Billion Web Looks in June According to the most recent comScore, Inc. ranking of the top online display ad publishers and advertisers, Fox
Interactive Media, as the top display ad publisher got 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views. Experian gets the most
unique visitors with 138 million.
And, Forrester projects that of the $8.2 billion, retailers will spend this year on online marketing, just over a third, $2.78 billion, will be spent on
display advertising. Search engine marketing leads the way with $3.63 billion and e-mail marketing is third at $1.25 billion. Forrester projects retailer spending on online display ads will grow at an
annual rate of 20% through 2012 when it will reach $4.99 billion.
Fox Interactive Media served 52.3 billion ad views, with MySpace.com accounting for 51 billion of these views. Yahoo! Sites
reached 130 million unique individuals with its ads, reaching more people than any other publisher. AOL LLC ranked third, followed by Microsoft Sites, and Google.
Top Display Ad Publisher Sites (June 2008 Total U.S. Home/Work/University Locations) |
Publisher Site | Total Display Ad Views (MM) | Share of Display Ads | Advertising Exposed Unique Visitors (000) |
Total Internet | 329,828 | 100.0 | 180,571 |
Fox Interactive Media | 52,288 | 15.9 | 83,714 |
Yahoo! Sites | 34,675 | 10.5 | 130,680 |
AOL LLC | 19,004 | 5.8 | 96,512 |
Microsoft Sites | 15,485 | 4.7 | 87,667 |
Google Sites | 5,075 | 1.5 | 81,885 |
FACEBOOK.COM | 3,650 | 1.1 | 30,723 |
eBay | 3,512 | 1.1 | 52,238 |
Viacom Digital | 3,114 | 0.9 | 36,382 |
COMCAST.NET | 2,644 | 0.8 | 11,860 |
Glam Media | 2,237 | 0.7 | 33,462 |
Source: comScore Ad Metrix |
Microsoft
was the top display advertiser with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new
Windows Live Search cashback program. The University of Phoenix, an online university, ranked second, followed by Experian which advertises for a variety of sites including LowerMyBills.com and
FreeCreditReport.com.
Top Online Display Advertisers (June 2008 Total U.S.
Home/Work/University Locations) |
Advertiser | Total Display Ad Views
(MM) | Share of Display Ads | Advertising Exposed Unique Visitors
(000) |
Total Internet | 329,828 | 100.0 | 180,571 |
Microsoft | 5,529 | 1.7 | 126,367 |
University of Phoenix | 4,722 | 1.4 | 120,475 |
Experian Interactive | 3,968 | 1.2 | 137,915 |
United Online, Inc | 3,929 | 1.2 | 136,329 |
Verizon | 3,818 | 1.2 | 130,839 |
AT&T, Inc. | 3,802 | 1.2 | 134,341 |
Deutsche
Telekom | 3,594 | 1.1 | 129,951 |
Vonage | 3,368 | 1.0 | 132,964 |
Netflix | 3,146 | 1.0 | 134,554 |
Ask Network | 2,852 | 0.9 | 102,565 |
Source: comScore Ad Metrix |
For additional information, please visit comScore here