- Streaming And Time Shifting Each 25% Of Viewing Time
Research Brief, Jack Loechner - Friday, July 31, 2015
Digital streaming now represents an estimated one-quarter of time spent watching T ...
- Ya Gotta Get Digital Right For Effective Marketing
Research Brief, Jack Loechner - Thursday, July 30, 2015
Digital has become a part of everyday life for most Americans. Smartphone ...
- Consumers Trading Brick and Mortar for e-Tailers And Free Shipping
Research Brief, Jack Loechner - Wednesday, July 29, 2015
As Americans increasingly rely on the internet for everything from reading t ...
- Mobile Advertising Can Reach Consumers On-The-Go
Research Brief, Jack Loechner - Tuesday, July 28, 2015
According to Kenneth Harlan, co-founder and Chief Executive Officer of MobileFuse, a ...
- Mobile Entrenching Itself As First Screen
Research Brief, Jack Loechner - Monday, July 27, 2015
According to The Salesforce Marketing Cloud Report, based on global advertising da ...
- Mobile Shopping To $217.4 Billion By 2019
Research Brief, Jack Loechner - Friday, July 24, 2015
According to a new report from Javelin Strategy and Research, "Mobile Onli ...
- Real-Time Personalization Boosts Lift and Conversion
Research Brief, Jack Loechner - Thursday, July 23, 2015
58% of marketers worldwide used real-time personalization, data-driven personalization completed in le ...
- Social Media Creates Brand Awareness For Marketers
Research Brief, Jack Loechner - Wednesday, July 22, 2015
Social media marketing today is largely used to build awareness and exposur ...
- Harness the Switching Economy
Research Brief, Jack Loechner - Tuesday, July 21, 2015
Though customer expectations have steadily risen in 10 years, most companies ha ...
- Over The Top Services Outpace Pay TV
Research Brief, Jack Loechner - Monday, July 20, 2015
A total of 57% of U.S. broadband households subscribe to an over-the-t ...
- Consumers Have Strong Appetite For Innovation
Research Brief, Jack Loechner - Friday, July 17, 2015
According to results from a recent Nielsen report, based on a surv ...
- Not Everybody Confident About The Information They Collect
Research Brief, Jack Loechner - Thursday, July 16, 2015
According to a new survey by Acuant, 55% of respondents currently re ...
- Email Marketers Need A Quickie Message For Wearable Campaigns
Research Brief, Jack Loechner - Wednesday, July 15, 2015
According to a wearable analysis by MailerMailer, with the release of t ...
- Quick Response Implies True Conviction
Research Brief, Jack Loechner - Tuesday, July 14, 2015
According to Ipsos, presented by Elissa Moses, a well-established methodology that ...
- Email Remains A Marketing Mainstay
Research Brief, Jack Loechner - Monday, July 13, 2015
It's a good time for marketers to get a gauge of t ...
- Mobile Shopping Makes A Move On Online Sales
Research Brief, Jack Loechner - Friday, July 10, 2015
According to a comScore report at the recent IRCE conference, mobile commer ...
- TV Watching Among 18-24s Continues Decline
Research Brief, Jack Loechner - Thursday, July 9, 2015
According to the latest quarterly TV viewing figures from Nielsen, reported ...
- Email Frequency Matters: Too Few Loses Money; Too Many Loses Customers
Research Brief, Jack Loechner - Wednesday, July 8, 2015
According to a study and analysis by Return Path, from subscriber engageme ...
- Marketers Looking To Technology To Enhance Engaging Content
Research Brief, Jack Loechner - Tuesday, July 7, 2015
According to new research by Pulsepoint and Digiday, brand engagement is ...
- Millennials' Hot Buttons For Employment
Research Brief, Jack Loechner - Monday, July 6, 2015
Nearly 50% of the workforce will be comprised of Millennials. They a ...
- Facebook Catching YouTube In Video Viewer Race
Research Brief, Jack Loechner - Friday, July 3, 2015
According to a recent survey and market research by Ampere Analysis, Facebo ...
- Digital, Snackable TV Coming For Mobile
Research Brief, Jack Loechner - Thursday, July 2, 2015
The amount of time viewers spend watching online video on their laptop ...
- Brand Marketers And Business Executives Face Off
Research Brief, Jack Loechner - Wednesday, July 1, 2015
A study titled "Missing the Mark: Global Content Survey of Brand Markete ...