- A Tribute To Wally Olins
Marketing Daily, James R. Gregory - Thursday, May 15, 2014
Wally Olins, an early leader in a revolution of commercial branding and ...
- GE's Lost Decade Under Immelt's Leadership
Marketing Daily, James R. Gregory - Wednesday, January 26, 2011
If President Obama's stated goal is to foster private-sector job growth, this ...
- Starbucks Logo Change Is Short-sighted
Marketing Daily, James R. Gregory - Friday, January 7, 2011
The only good thing coming out of this for Starbucks is the ...
- 5 Working Resolutions For 2011, Beyond
Marketing Daily, James R. Gregory - Monday, December 13, 2010
These are the pillars I will strive to uphold as we enter ...
- Can BP Survive As A Brand?
Marketing Daily, James R. Gregory - Thursday, July 22, 2010
The most likely outcome is that BP will become an acquisition target ...
- Slouching Toward Brand Accountability
Marketing Daily, James R. Gregory - Friday, July 9, 2010
The creation of consistent and reliable standards for marketing measurement is the ...
- No Logo Is Bad Logo
Marketing Daily, James R. Gregory - Tuesday, February 9, 2010
When Naomi Klein wrote her book No Logo 10 years ago, I ...
- The Brand Plays On
Marketing Daily, James R. Gregory - Monday, April 20, 2009
When managed over time, the contribution of the brand to market capitalization, ...
- Old School Thinking About Brand Valuation
Marketing Daily, James R. Gregory - Friday, March 6, 2009
Our revenue and reputation models can work together to produce hugely meaningful ...
- Can Bankers Still Bank On Golf To Build Business?
Marketing Daily, James R. Gregory - Friday, February 27, 2009
Unless we want to see a gray curtain of paranoia descend over ...
- 'Brand Bubble' Is Reckless
Marketing Daily, James R. Gregory - Thursday, December 18, 2008
From my perspective, The Brand Bubble: The Looming Crisis in Brand Value, ...
- Matsushita Out, Panasonic Welcomes A New Brand Era
Marketing Daily, James R. Gregory, Timothy Robinson - Monday, October 13, 2008
It is leveraging the brand with the greatest levels of familiarity and ...
- U.S. Election Only Part of the News In 2008
Online Media Daily, James R. Gregory - Tuesday, November 27, 2007
While the presidential campaign of 2008 will dominate the media and advertising ...
