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JAMES R. GREGORY


Contact MediaPost Editorial
  • A Tribute To Wally Olins
    Marketing Daily, James R. Gregory - Thursday, May 15, 2014
    Wally Olins, an early leader in a revolution of commercial branding a ...
  • GE's Lost Decade Under Immelt's Leadership
    Marketing Daily, James R. Gregory - Wednesday, January 26, 2011
    If President Obama's stated goal is to foster private-sector job growth, th ...
  • Starbucks Logo Change Is Short-sighted
    Marketing Daily, James R. Gregory - Friday, January 7, 2011
    The only good thing coming out of this for Starbucks is t ...
  • 5 Working Resolutions For 2011, Beyond
    Marketing Daily, James R. Gregory - Monday, December 13, 2010
    These are the pillars I will strive to uphold as we ent ...
  • Can BP Survive As A Brand?
    Marketing Daily, James R. Gregory - Thursday, July 22, 2010
    The most likely outcome is that BP will become an acquisition targ ...
  • Slouching Toward Brand Accountability
    Marketing Daily, James R. Gregory - Friday, July 9, 2010
    The creation of consistent and reliable standards for marketing measurement is t ...
  • No Logo Is Bad Logo
    Marketing Daily, James R. Gregory - Tuesday, February 9, 2010
    When Naomi Klein wrote her book No Logo 10 years ago, ...
  • The Brand Plays On
    Marketing Daily, James R. Gregory - Monday, April 20, 2009
    When managed over time, the contribution of the brand to market capitalizatio ...
  • Old School Thinking About Brand Valuation
    Marketing Daily, James R. Gregory - Friday, March 6, 2009
    Our revenue and reputation models can work together to produce hugely meaningf ...
  • Can Bankers Still Bank On Golf To Build Business?
    Marketing Daily, James R. Gregory - Friday, February 27, 2009
    Unless we want to see a gray curtain of paranoia descend ov ...
  • 'Brand Bubble' Is Reckless
    Marketing Daily, James R. Gregory - Thursday, December 18, 2008
    From my perspective, The Brand Bubble: The Looming Crisis in Brand Value
  • Matsushita Out, Panasonic Welcomes A New Brand Era
    Marketing Daily, James R. Gregory, Timothy Robinson - Monday, October 13, 2008
    It is leveraging the brand with the greatest levels of familiarity a ...
  • U.S. Election Only Part of the News In 2008
    Online Media Daily, James R. Gregory - Tuesday, November 27, 2007
    While the presidential campaign of 2008 will dominate the media and advertisi ...
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