Username
Password
Remember me
Forgot your password?
Campus Media Group is a leading college marketing agency that helps national brands reach college students. Campus Media provides nationwide exposure through traditional college media, non-traditional media, and digital advertising solutions.
There is no question that Gen Y struggles with real issues and needs a support network where they can share their own stories of hope and encouragement with their peers.
How will you use geotagging in your marketing? Will youth notice and respond to offers from brands using this technology?
Youth marketers should know that Halloween for college students is always a bull market, and for a very small amount of time each year, they need look no further than the local haunts if they want to reach this demographic.
Research conducted by Youth Pulse Insights tells us that slightly more than two out of five (41%) college students think that brands "definitely should" support causes. Look within your organization to find out what your people care about and which opportunities fit best in relation to your industry.
Students are tired of being strong-armed at the bookstore, and plenty of companies are helping to do something about it.
Sure, you're marketing budget has shrunk, you're overworked and understaffed, but taking a break from your college marketing plan will only set you back.
Great song! Brings me back....
I think there is less nostalgia with Gen Y because they have never been far enough removed from the things of their youth. Technology has always allowed them to keep the past close by.
Very interesting to see some of the subtle differences with Hispanic youth and non-Hispanic youth. Very informative. Thanks! Here is a list of the Top Campuses for Reaching Hispanic Youth for those that are interested. http://tiny.cc/1RiHC
Thanks for info on workplace loyalty. That's a good nugget of info for HR folks to have.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.