Jason Bakker

Member since December 2003

Director of Marketing & Business Development Campus Media Group
http://www.campusmediagroup.com
Facebook: https://www.facebook.com/campusmediagroup
LinkedIn: http://www.linkedin.com/in/jasonbakker
Twitter: @jasonbakker
Two Appletree Square
4th Floor
Bloomington Minnesota
55425 USA

Campus Media Group is a leading college marketing agency that helps national brands reach college students. Campus Media provides nationwide exposure through traditional college media, non-traditional media, and digital advertising solutions.

Articles by Jason All articles by Jason

Youth Insights About Coping Will Drive New Suicide Prevention Effort in Engage:Millennials on 10/29/2010
There is no question that Gen Y struggles with real issues and needs a support network where they can share their own stories of hope and encouragement with their peers.
Marketing With Geotagging Is Where It's At in Engage:Millennials on 11/25/2009
How will you use geotagging in your marketing? Will youth notice and respond to offers from brands using this technology?
Don't Be Afraid To Embrace The Potential Of Halloween in Engage:Millennials on 10/16/2009
Youth marketers should know that Halloween for college students is always a bull market, and for a very small amount of time each year, they need look no further than the local haunts if they want to reach this demographic.
Support The Lesser-Known Youth Causes in Engage:Millennials on 08/28/2009
Research conducted by Youth Pulse Insights tells us that slightly more than two out of five (41%) college students think that brands "definitely should" support causes. Look within your organization to find out what your people care about and which opportunities fit best in relation to your industry.
Say Goodbye To The Traditional Textbook in Engage:Millennials on 07/10/2009
Students are tired of being strong-armed at the bookstore, and plenty of companies are helping to do something about it.
Steps To Refresh Your Campus Marketing Plan in Engage:Millennials on 05/22/2009
Sure, you're marketing budget has shrunk, you're overworked and understaffed, but taking a break from your college marketing plan will only set you back.

Comments by Jason All comments by Jason

Every Generation Got Its Own Disease by Jeffrey K. Rohrs (Engage:Teens on 01/13/2011)
Great song! Brings me back....
Nostalgia And Gen Y -- Forget About It (They Already Have) by Mike Doherty (Engage:Millennials on 07/02/2010)
I think there is less nostalgia with Gen Y because they have never been far enough removed from the things of their youth. Technology has always allowed them to keep the past close by.
Millinnial Hispanics by Jack Loechner (Research Brief on 12/23/2009)
Very interesting to see some of the subtle differences with Hispanic youth and non-Hispanic youth. Very informative. Thanks! Here is a list of the Top Campuses for Reaching Hispanic Youth for those that are interested. http://tiny.cc/1RiHC
Great Expectations Move Into A Bleak House by Dan Coates (Engage:Millennials on 05/15/2009)
Thanks for info on workplace loyalty. That's a good nugget of info for HR folks to have.

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