- Movie Marketing: Content Is Critical
MAD, Jeffrey K. Rohrs - Friday, September 6, 2013
Leverage your product's strengths and provide content that your target audience c ...
- The Future Of Virtual Tourism
Marketing: Travel, Jeffrey K. Rohrs - Monday, May 13, 2013
About a year ago in this column, I waxed poetic about t ...
- Mobile & Those Outdoor Banner Ad 'Thingys'
Marketing: Travel, Jeffrey K. Rohrs - Monday, March 11, 2013
While wading into the waterfall of tweets on "the Twitter" a f ...
- Big Data Says Your Flight Is Delayed Or Whatever
Marketing: Travel, Jeffrey K. Rohrs - Tuesday, February 12, 2013
Flight delays are an inevitable occurrence. Storms roll in. Equipment breaks. Sta ...
- What If CES Was A Hotel?
Marketing: Travel, Jeffrey K. Rohrs - Monday, January 14, 2013
Clearly, not every hotel room needs to create a lasting impression. Aft ...
- The Social Photo Wars And You
Marketing: Travel, Jeffrey K. Rohrs - Tuesday, December 11, 2012
In case you missed it, there's a war a-brewing for control ...
- A Very Appy Thanksgiving
Marketing: Travel, Jeffrey K. Rohrs - Monday, November 19, 2012
According to AAA, some 43.6 million Americans will travel this 2012 Thanksgivi ...
- The Gate-Check Line Dance Debacle
Marketing: Travel, Jeffrey K. Rohrs - Monday, October 8, 2012
Of all the terms associated with airline travel, one of the mo ...
- Pandora's Box Of Loyalty
Marketing: Travel, Jeffrey K. Rohrs - Monday, September 10, 2012
Loyalty. It is the holy grail of travel marketers. The mountain pe ...
- Mobile Marketing Freeze Tag
Marketing: Travel, Jeffrey K. Rohrs - Monday, August 13, 2012
One of the great parts of being a parent is that yo ...
- Screaming Children And Airline Responsibility
Marketing: Travel, Jeffrey K. Rohrs - Monday, July 16, 2012
With summer travel season squarely upon us and airlines desperately looking ...
- Google (Rental) Car: Oh, The Places We'll Go!
Marketing: Travel, Jeffrey K. Rohrs - Monday, June 11, 2012
If you pop on over to the Amazon Best Sellers list th ...
- The Pet Peeve: Official Mascot of the Business Traveler
Marketing: Travel, Jeffrey K. Rohrs - Monday, May 14, 2012
If you're a travel marketer on the hunt for an incredible sponsorsh ...
- The Travel Alert Opportunity
Marketing: Travel, Jeffrey K. Rohrs - Tuesday, April 3, 2012
Every frequent flyer has one. A cursed airport-one that other flyers bree ...
- Packing Light For Mobile Email Success
Marketing: Travel, Jeffrey K. Rohrs - Monday, March 12, 2012
Packing light has never been my strong suit. I always seem ...
- The Social Button Your Travel Website Needs Now!
Marketing: Travel, Jeffrey K. Rohrs - Monday, February 13, 2012
Like any good competitors, travel sites are always looking for a leg-up-anythi ...
- The Achilles Heel Of The Social Media Budget
Marketing: Travel, Jeffrey K. Rohrs - Monday, January 9, 2012
The increased investment in social media is certainly understandable due to t ...
- A Wish For Wi-Fi...Or Not
Marketing: Travel, Jeffrey K. Rohrs - Monday, December 5, 2011
Welcome to December, that time of year when holidays, gift giving, a ...
- The Thankful Traveler
Marketing: Travel, Jeffrey K. Rohrs - Monday, November 14, 2011
Of all our holidays in the U.S., I'd have to say th ...
- Travel Industry, I Need More Power!
Marketing: Travel, Jeffrey K. Rohrs - Monday, October 31, 2011
As my iPhone morphs with every new iOS release into something mo ...
- Back To School, Back To Reality (Part III Of III)
Engage:Teens, Jeffrey K. Rohrs - Thursday, October 13, 2011
Teachers and marketers face a host of challenges in reaching and connecti ...
- Back To School, Back To Reality (Part II Of III)
Engage:Teens, Jeffrey K. Rohrs - Thursday, September 8, 2011
With Labor Day in our rear-view mirror, the reality of the n ...
- Back To School, Back To Reality (Part I Of III)
Engage:Teens, Jeffrey K. Rohrs - Thursday, August 11, 2011
For marketers, the new, back-to-school realities present myriad challenges. In this three-pa ...
- Do Teens Dream Of Electric Sheep?
Engage:Teens, Jeffrey K. Rohrs - Thursday, July 14, 2011
While enjoying a bit of sound, summer slumber the other night, ...
- Meet The Thiel Fellows
Engage:Teens, Jeffrey K. Rohrs - Thursday, June 9, 2011
Laura Deming is not your ordinary teen. At the tender age ...
- Social Spring Cleaning Begins
Engage:Teens, Jeffrey K. Rohrs - Thursday, May 12, 2011
Do not mistake a teen's Facebook profile as a reflection of w ...
- Smartphones, Wise Teens?
Engage:Teens, Jeffrey K. Rohrs - Thursday, April 14, 2011
I don't have the answers, but I do have a singular hop ...
- The 'Scary' News About Teens
Engage:Teens, Jeffrey K. Rohrs - Thursday, March 10, 2011
When I was a teenager, I remember, one prevailing reaction I h ...
- One Cookie To Unite Them All
Engage:Teens, Jeffrey K. Rohrs - Thursday, February 10, 2011
At the end of 2010, Harris Interactive released its first Youth EquiTre ...
- Every Generation Got Its Own Disease
Engage:Teens, Jeffrey K. Rohrs - Thursday, January 13, 2011
For marketers, the message is to admit that we don't know wh ...
