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JEFFREY K. ROHRS


Contact MediaPost Editorial
  • Movie Marketing: Content Is Critical
    MAD, Jeffrey K. Rohrs - Friday, September 6, 2013
    Leverage your product's strengths and provide content that your target audience c ...
  • The Future Of Virtual Tourism
    Marketing: Travel, Jeffrey K. Rohrs - Monday, May 13, 2013
    About a year ago in this column, I waxed poetic about t ...
  • Mobile & Those Outdoor Banner Ad 'Thingys'
    Marketing: Travel, Jeffrey K. Rohrs - Monday, March 11, 2013
    While wading into the waterfall of tweets on "the Twitter" a f ...
  • Big Data Says Your Flight Is Delayed Or Whatever
    Marketing: Travel, Jeffrey K. Rohrs - Tuesday, February 12, 2013
    Flight delays are an inevitable occurrence. Storms roll in. Equipment breaks. Sta ...
  • What If CES Was A Hotel?
    Marketing: Travel, Jeffrey K. Rohrs - Monday, January 14, 2013
    Clearly, not every hotel room needs to create a lasting impression. Aft ...
  • The Social Photo Wars And You
    Marketing: Travel, Jeffrey K. Rohrs - Tuesday, December 11, 2012
    In case you missed it, there's a war a-brewing for control ...
  • A Very Appy Thanksgiving
    Marketing: Travel, Jeffrey K. Rohrs - Monday, November 19, 2012
    According to AAA, some 43.6 million Americans will travel this 2012 Thanksgivi ...
  • The Gate-Check Line Dance Debacle
    Marketing: Travel, Jeffrey K. Rohrs - Monday, October 8, 2012
    Of all the terms associated with airline travel, one of the mo ...
  • Pandora's Box Of Loyalty
    Marketing: Travel, Jeffrey K. Rohrs - Monday, September 10, 2012
    Loyalty. It is the holy grail of travel marketers. The mountain pe ...
  • Mobile Marketing Freeze Tag
    Marketing: Travel, Jeffrey K. Rohrs - Monday, August 13, 2012
    One of the great parts of being a parent is that yo ...
  • Screaming Children And Airline Responsibility
    Marketing: Travel, Jeffrey K. Rohrs - Monday, July 16, 2012
    With summer travel season squarely upon us and airlines desperately looking ...
  • Google (Rental) Car: Oh, The Places We'll Go!
    Marketing: Travel, Jeffrey K. Rohrs - Monday, June 11, 2012
    If you pop on over to the Amazon Best Sellers list th ...
  • The Pet Peeve: Official Mascot of the Business Traveler
    Marketing: Travel, Jeffrey K. Rohrs - Monday, May 14, 2012
    If you're a travel marketer on the hunt for an incredible sponsorsh ...
  • The Travel Alert Opportunity
    Marketing: Travel, Jeffrey K. Rohrs - Tuesday, April 3, 2012
    Every frequent flyer has one. A cursed airport-one that other flyers bree ...
  • Packing Light For Mobile Email Success
    Marketing: Travel, Jeffrey K. Rohrs - Monday, March 12, 2012
    Packing light has never been my strong suit. I always seem ...
  • The Social Button Your Travel Website Needs Now!
    Marketing: Travel, Jeffrey K. Rohrs - Monday, February 13, 2012
    Like any good competitors, travel sites are always looking for a leg-up-anythi ...
  • The Achilles Heel Of The Social Media Budget
    Marketing: Travel, Jeffrey K. Rohrs - Monday, January 9, 2012
    The increased investment in social media is certainly understandable due to t ...
  • A Wish For Wi-Fi...Or Not
    Marketing: Travel, Jeffrey K. Rohrs - Monday, December 5, 2011
    Welcome to December, that time of year when holidays, gift giving, a ...
  • The Thankful Traveler
    Marketing: Travel, Jeffrey K. Rohrs - Monday, November 14, 2011
    Of all our holidays in the U.S., I'd have to say th ...
  • Travel Industry, I Need More Power!
    Marketing: Travel, Jeffrey K. Rohrs - Monday, October 31, 2011
    As my iPhone morphs with every new iOS release into something mo ...
  • Back To School, Back To Reality (Part III Of III)
    Engage:Teens, Jeffrey K. Rohrs - Thursday, October 13, 2011
    Teachers and marketers face a host of challenges in reaching and connecti ...
  • Back To School, Back To Reality (Part II Of III)
    Engage:Teens, Jeffrey K. Rohrs - Thursday, September 8, 2011
    With Labor Day in our rear-view mirror, the reality of the n ...
  • Back To School, Back To Reality (Part I Of III)
    Engage:Teens, Jeffrey K. Rohrs - Thursday, August 11, 2011
    For marketers, the new, back-to-school realities present myriad challenges. In this three-pa ...
  • Do Teens Dream Of Electric Sheep?
    Engage:Teens, Jeffrey K. Rohrs - Thursday, July 14, 2011
    While enjoying a bit of sound, summer slumber the other night, ...
  • Meet The Thiel Fellows
    Engage:Teens, Jeffrey K. Rohrs - Thursday, June 9, 2011
    Laura Deming is not your ordinary teen. At the tender age ...
  • Social Spring Cleaning Begins
    Engage:Teens, Jeffrey K. Rohrs - Thursday, May 12, 2011
    Do not mistake a teen's Facebook profile as a reflection of w ...
  • Smartphones, Wise Teens?
    Engage:Teens, Jeffrey K. Rohrs - Thursday, April 14, 2011
    I don't have the answers, but I do have a singular hop ...
  • The 'Scary' News About Teens
    Engage:Teens, Jeffrey K. Rohrs - Thursday, March 10, 2011
    When I was a teenager, I remember, one prevailing reaction I h ...
  • One Cookie To Unite Them All
    Engage:Teens, Jeffrey K. Rohrs - Thursday, February 10, 2011
    At the end of 2010, Harris Interactive released its first Youth EquiTre ...
  • Every Generation Got Its Own Disease
    Engage:Teens, Jeffrey K. Rohrs - Thursday, January 13, 2011
    For marketers, the message is to admit that we don't know wh ...
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