MediaPost Week in Review
Agencies &The Agency Business
MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Digital Marketing and Advertising
Data & Programmatic Insider
Search & Performance Insider
Center for Marketing & Media Research
Planning & Buying Insider
Advanced TV Insider
Publishing & Publishers
Brand and Product Marketing
Marketing: Top of the News
Brand Insider: Behind the Scenes
Marketing: Pharma & Health
2023 Events Calendar
2024 Events Calendar
Digital OOH Insider Summit
October 4 - 7, 2023, Austin
Brand Insider Summit D2C
October 8 - 11, 2023, Austin
October 18, 2023, NYC
October 19, 2023, NYC
TV + Video Insider Summit
October 22 - 25, 2023, Nashville
Brand Insider Summit CPG
November 12 - 15, 2023, Santa Barbara
Brand Insider Summit QSR
November 15 - 18, 2023, Santa Barbara
November 16, 2023, LA
Email Insider Summit
December 3 - 6, 2023, Deer Valley
Search and Performance Insider Summit
December 6 - 9, 2023, Deer Valley
Data & Programmatic Insider Summit
August 23 - 26, 2023, Lake Tahoe
Brand Insider Summit Retail
August 20 - 23, 2023, Lake Tahoe
Brand Insider Summit Pharma & Health
July 19 - 22, 2023, Park City
Publishing Insider Summit
June 4 - 7, 2023, New Orleans
April 26, 2023, NYC
Brand Insider Summit Retail
April 16 - 19, 2023, Hilton Head
Marketing Automotive Awards
April 5, 2023, NYC
Agency of the Year
Creative Media Awards
MediaPost All Stars
OMMA Awards (October 18, 2023, NYC)
EIS Awards (October 19, 2023, NYC)
Marketing Automotive Awards (April 5, 2023, NYC)
Creative Media Awards (February 2, 2023, NYC)
Agency of the Year (January 25, 2023, NYC)
MediaPost All Stars (January 25, 2023, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Contact MediaPost Editorial
The Numbers Just Don't Add Up
Metrics Insider, Jim Sterne - Friday, October 2, 2009
A funny thing happened on the way to the CMO's office. Betwe ...
The Numbers Just Don't Add Up
Marketing Daily, Jim Sterne - Thursday, October 1, 2009
A funny thing happened on the way to the CMO's office. ...
Five Ways To Measure Social Media
Metrics Insider, Jim Sterne - Friday, August 28, 2009
Ahhhhh -- social media. Addictive. Fun. Downright social! But how valuable ...
Seven Reasons to Switch Web Analytics Tools
Metrics Insider, Jim Sterne - Friday, July 31, 2009
Most organizations I speak with are on their third or fourth W ...
Running the Numbers: Centralized Vs. Decentralized Analytics
Metrics Insider, Jim Sterne - Thursday, July 2, 2009
Should you open the doors to the Web analytics tool, let everybo ...
Old Technology And New Brand Masters
Metrics Insider, Jim Sterne - Tuesday, June 9, 2009
If you had anything to do with the Obama presidential campaign, y ...
Different Strokes For Different Folks
Metrics Insider, Jim Sterne - Friday, April 10, 2009
We now know more than we can understand. We know more th ...
Skittles' Kool-Aid Overdose
Metrics Insider, Jim Sterne - Friday, March 6, 2009
When Skittles turned its brand over to the great unwashed masses ...
Your Star is About to Shine
Metrics Insider, Jim Sterne - Friday, February 6, 2009
If you can look at a commercial enterprise and suggest a logica ...
Organizing A Marketing Analysis Team
Metrics Insider, Jim Sterne - Friday, January 16, 2009
All marketers are looking for ways to raise revenue and lower cos ...
Web Analytics -- From The Top
Metrics Insider, Jim Sterne - Friday, November 21, 2008
The single most frequently asked question I get about Web analytics i ...
Why Marketing Maligns Measurement
Metrics Insider, Jim Sterne - Friday, October 31, 2008
Kim Johnston, vice president of global sales and marketing operations at Symant ...
Hunting The Wild Web Analyst: Rent, Buy Or Build?
Metrics Insider, Jim Sterne - Monday, September 29, 2008
If you're looking to hire a Web analyst in the next f ...
How Do I Measure Thee? Let Me Count the Ways
Metrics Insider, Jim Sterne - Friday, August 8, 2008
One of the things that daunts many online marketers, most marketers n ...
All Measurement Is Personal
Metrics Insider, Jim Sterne - Friday, July 11, 2008
My job is to help companies understand and strategize around the u ...
Measuring What Matters On Your Web Site
Metrics Insider, Jim Sterne - Friday, June 6, 2008
When I started as an Internet marketing strategist back in 1993, ...
Revolt Of The Report Monkeys
Metrics Insider, Jim Sterne - Friday, May 16, 2008
You've worked hard to let people in your organization know that the ...
Metrics Insider, Jim Sterne - Friday, April 18, 2008
Measuring click-throughs, pageviews and revenues is revealing, but it's a bit li ...
Tough Times Call for Tough Measures
Metrics Insider, Jim Sterne - Friday, March 14, 2008
A recent survey of 684 b-to-b marketers revealed marketing budgets are cutti ...
The Feedback Loop Gap
Metrics Insider, Jim Sterne - Friday, February 22, 2008
Your Web server generates a great deal of information. It creates log ...
Web Analytics Is A Fire Extinguisher
Metrics Insider, Jim Sterne - Thursday, January 17, 2008
I was dead wrong about Web analytics. I wondered why companies h ...
Your Web Site Has No Purpose
Online Media Daily, Jim Sterne - Tuesday, March 27, 2007
Having clear goals is not just the first step in Web si ...
Page 1 of 1
Privacy/Terms & Conditions
©2023 MediaPost Communications. All rights reserved.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.