- The Numbers Just Don't Add Up
Metrics Insider, Jim Sterne - Friday, October 2, 2009
A funny thing happened on the way to the CMO's office. Between ...
- The Numbers Just Don't Add Up
Marketing Daily, Jim Sterne - Thursday, October 1, 2009
A funny thing happened on the way to the CMO's office. ...
- Five Ways To Measure Social Media
Metrics Insider, Jim Sterne - Friday, August 28, 2009
Ahhhhh -- social media. Addictive. Fun. Downright social! But how valuable is ...
- Seven Reasons to Switch Web Analytics Tools
Metrics Insider, Jim Sterne - Friday, July 31, 2009
Most organizations I speak with are on their third or fourth Web ...
- Running the Numbers: Centralized Vs. Decentralized Analytics
Metrics Insider, Jim Sterne - Thursday, July 2, 2009
Should you open the doors to the Web analytics tool, let everybody ...
- Old Technology And New Brand Masters
Metrics Insider, Jim Sterne - Tuesday, June 9, 2009
If you had anything to do with the Obama presidential campaign, you ...
- Different Strokes For Different Folks
Metrics Insider, Jim Sterne - Friday, April 10, 2009
We now know more than we can understand. We know more than ...
- Skittles' Kool-Aid Overdose
Metrics Insider, Jim Sterne - Friday, March 6, 2009
When Skittles turned its brand over to the great unwashed masses by ...
- Your Star is About to Shine
Metrics Insider, Jim Sterne - Friday, February 6, 2009
If you can look at a commercial enterprise and suggest a logical, ...
- Organizing A Marketing Analysis Team
Metrics Insider, Jim Sterne - Friday, January 16, 2009
All marketers are looking for ways to raise revenue and lower costs ...
- Web Analytics -- From The Top
Metrics Insider, Jim Sterne - Friday, November 21, 2008
The single most frequently asked question I get about Web analytics is, ...
- Why Marketing Maligns Measurement
Metrics Insider, Jim Sterne - Friday, October 31, 2008
Kim Johnston, vice president of global sales and marketing operations at Symantec ...
- Hunting The Wild Web Analyst: Rent, Buy Or Build?
Metrics Insider, Jim Sterne - Monday, September 29, 2008
If you're looking to hire a Web analyst in the next few ...
- How Do I Measure Thee? Let Me Count the Ways
Metrics Insider, Jim Sterne - Friday, August 8, 2008
One of the things that daunts many online marketers, most marketers new ...
- All Measurement Is Personal
Metrics Insider, Jim Sterne - Friday, July 11, 2008
My job is to help companies understand and strategize around the use ...
- Measuring What Matters On Your Web Site
Metrics Insider, Jim Sterne - Friday, June 6, 2008
When I started as an Internet marketing strategist back in 1993, I ...
- Revolt Of The Report Monkeys
Metrics Insider, Jim Sterne - Friday, May 16, 2008
You've worked hard to let people in your organization know that there ...
- Attitude Check
Metrics Insider, Jim Sterne - Friday, April 18, 2008
Measuring click-throughs, pageviews and revenues is revealing, but it's a bit like ...
- Tough Times Call for Tough Measures
Metrics Insider, Jim Sterne - Friday, March 14, 2008
A recent survey of 684 b-to-b marketers revealed marketing budgets are cutting ...
- The Feedback Loop Gap
Metrics Insider, Jim Sterne - Friday, February 22, 2008
Your Web server generates a great deal of information. It creates logs. ...
- Web Analytics Is A Fire Extinguisher
Metrics Insider, Jim Sterne - Thursday, January 17, 2008
I was dead wrong about Web analytics. I wondered why companies had ...
- Your Web Site Has No Purpose
Online Media Daily, Jim Sterne - Tuesday, March 27, 2007
Having clear goals is not just the first step in Web site ...
