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JIM STERNE


Contact MediaPost Editorial
  • The Numbers Just Don't Add Up
    Metrics Insider, Jim Sterne - Friday, October 2, 2009
    A funny thing happened on the way to the CMO's office. Betwe ...
  • The Numbers Just Don't Add Up
    Marketing Daily, Jim Sterne - Thursday, October 1, 2009
    A funny thing happened on the way to the CMO's office. ...
  • Five Ways To Measure Social Media
    Metrics Insider, Jim Sterne - Friday, August 28, 2009
    Ahhhhh -- social media. Addictive. Fun. Downright social! But how valuable ...
  • Seven Reasons to Switch Web Analytics Tools
    Metrics Insider, Jim Sterne - Friday, July 31, 2009
    Most organizations I speak with are on their third or fourth W ...
  • Running the Numbers: Centralized Vs. Decentralized Analytics
    Metrics Insider, Jim Sterne - Thursday, July 2, 2009
    Should you open the doors to the Web analytics tool, let everybo ...
  • Old Technology And New Brand Masters
    Metrics Insider, Jim Sterne - Tuesday, June 9, 2009
    If you had anything to do with the Obama presidential campaign, y ...
  • Different Strokes For Different Folks
    Metrics Insider, Jim Sterne - Friday, April 10, 2009
    We now know more than we can understand. We know more th ...
  • Skittles' Kool-Aid Overdose
    Metrics Insider, Jim Sterne - Friday, March 6, 2009
    When Skittles turned its brand over to the great unwashed masses ...
  • Your Star is About to Shine
    Metrics Insider, Jim Sterne - Friday, February 6, 2009
    If you can look at a commercial enterprise and suggest a logica ...
  • Organizing A Marketing Analysis Team
    Metrics Insider, Jim Sterne - Friday, January 16, 2009
    All marketers are looking for ways to raise revenue and lower cos ...
  • Web Analytics -- From The Top
    Metrics Insider, Jim Sterne - Friday, November 21, 2008
    The single most frequently asked question I get about Web analytics i ...
  • Why Marketing Maligns Measurement
    Metrics Insider, Jim Sterne - Friday, October 31, 2008
    Kim Johnston, vice president of global sales and marketing operations at Symant ...
  • Hunting The Wild Web Analyst: Rent, Buy Or Build?
    Metrics Insider, Jim Sterne - Monday, September 29, 2008
    If you're looking to hire a Web analyst in the next f ...
  • How Do I Measure Thee? Let Me Count the Ways
    Metrics Insider, Jim Sterne - Friday, August 8, 2008
    One of the things that daunts many online marketers, most marketers n ...
  • All Measurement Is Personal
    Metrics Insider, Jim Sterne - Friday, July 11, 2008
    My job is to help companies understand and strategize around the u ...
  • Measuring What Matters On Your Web Site
    Metrics Insider, Jim Sterne - Friday, June 6, 2008
    When I started as an Internet marketing strategist back in 1993, ...
  • Revolt Of The Report Monkeys
    Metrics Insider, Jim Sterne - Friday, May 16, 2008
    You've worked hard to let people in your organization know that the ...
  • Attitude Check
    Metrics Insider, Jim Sterne - Friday, April 18, 2008
    Measuring click-throughs, pageviews and revenues is revealing, but it's a bit li ...
  • Tough Times Call for Tough Measures
    Metrics Insider, Jim Sterne - Friday, March 14, 2008
    A recent survey of 684 b-to-b marketers revealed marketing budgets are cutti ...
  • The Feedback Loop Gap
    Metrics Insider, Jim Sterne - Friday, February 22, 2008
    Your Web server generates a great deal of information. It creates log ...
  • Web Analytics Is A Fire Extinguisher
    Metrics Insider, Jim Sterne - Thursday, January 17, 2008
    I was dead wrong about Web analytics. I wondered why companies h ...
  • Your Web Site Has No Purpose
    Online Media Daily, Jim Sterne - Tuesday, March 27, 2007
    Having clear goals is not just the first step in Web si ...
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