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The launch of the iPhone changed the way most of us think about the capabilities of mobile phones, but there was at least one group that wasn't surprised. Today's university students have spent the majority of their lives using mobile phones as their primary form of communication and appreciate the value and convenience they provide on a daily basis.
As mobile marketing goes mainstream, it is a critical component of the overall media mix when new campaigns are launching. Mobile offers
With the economy continuing its downward spiral, marketers, brand managers and their agencies are looking for ways to cut budgets
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