- Boomers Are Not a Generation New To Technology
Engage:Boomers, Jim Gilmartin - Monday, June 1, 2015
Boomers adopt tablets, wearable devices and other technologies just as energetically ...
- More Of 'The Problem Isn't The Things We Don't Know, It's What We Know That Ain't So'
Engage:Boomers, Jim Gilmartin - Monday, May 4, 2015
Awhile back I wrote an article headlined, "The Problem Isn't The Thin ...
- Do You Have A Story To Tell? Baby Boomers Want To Hear It
Engage:Boomers, Jim Gilmartin - Monday, April 6, 2015
A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-o ...
- Ever Wonder Why Baby Boomers Don't Respond To Your Advertising?
Engage:Boomers, Jim Gilmartin - Monday, March 2, 2015
As people age, they typically move into the higher levels of personali ...
- Want To Connect With Baby Boomers? Be Authentic
Engage:Boomers, Jim Gilmartin - Monday, February 2, 2015
David Wolfe, author of "Ageless Marketing," tells the story of "Reader's Digest" ...
- Think Reciprocity To Meet Aspiration Needs Of Baby Boomers
Engage:Boomers, Jim Gilmartin - Monday, January 5, 2015
Contemporary theories of marketing are increasingly defined in the context of collaborati ...
- Digital Marketing To Baby Boomers
Engage:Boomers, Jim Gilmartin - Monday, December 1, 2014
So, you created a website, an online marketing plan and executed i ...
- The Beginnings Of Ageless Marketing III
Engage:Boomers, Jim Gilmartin - Monday, November 3, 2014
For almost a quarter of a century we've advocated the wisdom ...
- The Power Of Women
Engage:Boomers, Jim Gilmartin - Monday, October 6, 2014
As women work later into life and control more financial assets mo ...
- The Biggest Mistakes Sales People Can Make
Engage:Boomers, Jim Gilmartin - Tuesday, September 2, 2014
To begin, they sell products and not experiences. Products should be position ...
- The Beginnings Of Ageless Marketing II
Engage:Boomers, Jim Gilmartin - Monday, August 4, 2014
For almost a quarter of a century we've advocated the wisdom ...
- 6 Ways to Effectively Communicate With People In The Fall & Winter Of Life
Engage:Boomers, Jim Gilmartin - Monday, July 7, 2014
Andrew Hutchinson writes in 3 Notes on Being More Human and Buildi ...
- The Beginnings Of Ageless Marketing
Engage:Boomers, Jim Gilmartin - Monday, June 2, 2014
For almost a quarter of a century, we've advocated the wisdom ...
- The 7 Modules Of 'Mindware'
Engage:Boomers, Jim Gilmartin - Monday, May 5, 2014
Companies are attempting to provide their marketing and sales associates deeper insig ...
- The Do's And Don'ts Of Connecting
Engage:Boomers, Jim Gilmartin - Monday, April 7, 2014
If you are interested in securing a competitive edge for your produ ...
- 10 Insights for Connecting With This Generation
Engage:Boomers, Jim Gilmartin - Monday, March 3, 2014
In 2014, people born during the Baby Boom years will be ag ...
- The Problem Isn't The Things We Don't Know, It's The Things We Know That Ain't So
Engage:Boomers, Jim Gilmartin - Monday, February 3, 2014
Almost everything we know about marketing and selling was learned when consume ...
- An 11-Point Strategic Approach
Engage:Boomers, Jim Gilmartin - Monday, January 6, 2014
On Dec. 5, 2013, Mark Bradbury wrote "Still Relevant: Top 5 Predictio ...
- Is Your Marketing Stuck In A Hucksterism Time Warp?
Engage:Boomers, Jim Gilmartin - Monday, December 2, 2013
Marketers have to radically change their current mindset about connecting with 50-pl ...
- Don't Push Products - Titillate Emotions And Be A Gateway To Meaningful Experiences
Engage:Boomers, Jim Gilmartin - Monday, November 4, 2013
What's the main reason why you advertise? You advertise to get t ...
- A 55-Year-Old Woman Is Not Simply a 30-Years-Older Version Of Her 25-Year-Old Self
Engage:Boomers, Jim Gilmartin - Monday, October 7, 2013
The older adult market represents one-third of the population, yet controls three-fourt ...
- There's A Large Elephant In The Digital Room
Engage:Boomers, Jim Gilmartin - Tuesday, September 3, 2013
When you're designing and adding content to your web site, consider t ...
- Senior Or Not Senior -- That Is The Question
Engage:Boomers, Jim Gilmartin - Monday, August 5, 2013
An article in the "Chicago Tribune"'s June's Primetime section, titled "Language Lurch ...
- 3 Arrows To Have In Your Marketing Quiver
Engage:Boomers, Jim Gilmartin - Monday, July 1, 2013
One of the most prolific top thinkers and speakers on Baby Boom ...
- Creating A Website/Online Business Plan
Engage:Boomers, Jim Gilmartin - Monday, June 3, 2013
According to a Google/Nielsen Boomer Survey August 2010, 71% of Baby Boome ...
- Should We Re-Write The Rules Of Market Research? - Part II
Engage:Boomers, Jim Gilmartin - Monday, May 6, 2013
Emotions tell us how relevant a matter is to our needs. Reas ...
- Should We Re-Write The Rules Of Market Research? - Part I
Engage:Boomers, Jim Gilmartin - Monday, April 1, 2013
In February 1998, the late David B. Wolfe wrote an article ...
- Marketing To Baby Boomer And Senior Customers - Part III
Engage:Boomers, Jim Gilmartin - Monday, March 4, 2013
This is the final blog in a series providing traditional and onli ...
- Marketing To Baby Boomer And Senior Customers - Part II
Engage:Boomers, Jim Gilmartin - Monday, February 4, 2013
In our last post, we shared some insights learned from more th ...
- Marketing To Baby Boomer And Senior Customers - Part I
Engage:Boomers, Jim Gilmartin - Monday, January 7, 2013
For more than 20 years, we've been helping clients understand better t ...