- Marketing: 10 Tips To Increase Your Success Rate
Engage:Boomers, Jim Gilmartin - Monday, December 3, 2012
Although all of us have basic values and motivators that drive u ...
- Boomer & Senior Marketing: Deconstructing J.R. Dunn Jewelers
Engage:Boomers, Jim Gilmartin - Monday, November 5, 2012
One of my favorite marketers is Michele Miller. In a recent pos ...
- Go With The Grain Of The Brain
Engage:Boomers, Jim Gilmartin - Monday, October 1, 2012
Last year, my colleague and mentor, the late David Wolfe, recommended ...
- The '5 Whys' - A Process That May Increase Market Share In Baby Boomer And Older Markets
Engage:Boomers, Jim Gilmartin - Wednesday, September 5, 2012
On April 16, Robert Rose published an article for the Content Marketi ...
- Put Customer Convenience Front And Center When Designing Websites - Part II
Engage:Boomers, Jim Gilmartin - Monday, August 6, 2012
On April 10, 2012, Hubspot writer Corey Eridon posted a blog summarizi ...
- Put Customer Convenience Front And Center When Designing Websites - Part I
Engage:Boomers, Jim Gilmartin - Monday, July 30, 2012
On June 4, 2012, I blogged about mistakes often made by websi ...
- The Wizard Of Ads And Abraham Maslow
Engage:Boomers, Jim Gilmartin - Monday, July 2, 2012
Time magazine once called Ogilvy "the most sought-after wizard in today's advertisi ...
- The Eyes Have It
Engage:Boomers, Jim Gilmartin - Monday, June 4, 2012
According to AIGA, the professional association for design, considerably younger people prepa ...
- Caveat Emptor: Research Results Can Lead You Astray
Engage:Boomers, Jim Gilmartin - Monday, May 7, 2012
In August 2011, Nielsen conducted a survey of more than 28,000 onli ...
- Ways To Connect With Boomers And Older Customers
Engage:Boomers, Jim Gilmartin - Monday, April 2, 2012
I'm often asked "What are the 'best' (most effective methods/strategies) to targ ...
- The Origins of Ageless Marketing
Engage:Boomers, Jim Gilmartin - Monday, March 5, 2012
My friend and mentor, David B. Wolfe, passed away Dec. 3, 201 ...
- Challenge Your Current Marketing & Sales Approach
Engage:Boomers, Jim Gilmartin - Monday, February 6, 2012
Almost everything you thought you knew about marketing may be wrong. ...
- The Most Powerful Gender
Engage:Boomers, Jim Gilmartin - Tuesday, January 3, 2012
According to a new Nielsen study, "Women of Tomorrow: U.S. Multicultural Insights ...
- Social Media - It's Not About Technology
Engage:Boomers, Jim Gilmartin - Monday, December 5, 2011
According to Pew Research, Baby Boomers and older folks using social med ...
- Conditional Positioning Vs. Absolute Positioning
Engage:Boomers, Jim Gilmartin - Monday, November 7, 2011
One of the most effective ads I've seen was created by Americ ...
- A Paradigm Shift Mandates New Marketing Rules
Engage:Boomers, Jim Gilmartin - Monday, October 3, 2011
In the last quarter of the 20th century, a demographic force ...
- Adjust Your Approach; No Two Customers See Things The Same
Engage:Boomers, Jim Gilmartin - Tuesday, September 6, 2011
What many are not aware of is the differences crop up becau ...
- It's Maslow, Stupid
Engage:Boomers, Jim Gilmartin - Tuesday, July 5, 2011
The fact that most marketing messages either project values associated with lower-lev ...
- What Marketers Don't Know About Aging Boomers
Engage:Boomers, Jim Gilmartin - Monday, June 27, 2011
Authenticity is also typically not an affect well appreciated by the marketi ...
- Insights Into Online Design For Your Customers
Engage:Boomers, Jim Gilmartin - Monday, May 2, 2011
As you develop your Web site, be guided by the following ...
- The Crisis Of Faulty Marketing Paradigms
Engage:Boomers, Jim Gilmartin - Monday, March 7, 2011
Marketers seem to know that effective marketing, sales and service are essenti ...
- Think Reciprocity
Engage:Boomers, Jim Gilmartin - Monday, February 7, 2011
Contemporary theories of marketing are increasingly defined in the context of collaborati ...
- 10 Behavioral Distinctions Of Older Customers
Engage:Boomers, Jim Gilmartin - Monday, January 3, 2011
Marketers continually look for ways to group targeted customers to connect efficient ...
- Do's and Don'ts Of Connecting
Engage:Boomers, Jim Gilmartin - Monday, November 29, 2010
Remember that aging customers, on average, have a superior sense of realit ...
- How To Best Connect With The Richer Segment
Engage:Boomers, Jim Gilmartin - Monday, August 30, 2010
They want to do business with those that not only provide sought-aft ...
- Understand What And How The Consumer Thinks
Engage:Boomers, Jim Gilmartin - Monday, June 21, 2010
Our need for identity, relationships, purpose, gaining knowledge and growth, rejuvenation a ...
- Writing A Brand New Book
Engage:Boomers, Jim Gilmartin - Monday, April 19, 2010
Marketing needs to be adjusted to the facts that no two peop ...
- Writing A Brand New Book
Engage:Boomers, Jim Gilmartin - Monday, February 15, 2010
Marketing communications intended for Boomers should generally reflect a conditional tone, allowi ...
- Make It Experiential
Engage:Boomers, Jim Gilmartin - Monday, January 18, 2010
the baby boomer generation makes up about one-third of the U.S. populati ...
- Sell Experiences, Not Products
Engage:Boomers, Jim Gilmartin - Monday, November 16, 2009
As we get older we become more resistant to absolute guarantees ...