- The Marketing Kwan
Metrics Insider, Jodi McDermott - Friday, January 8, 2010
"Love, respect, community and money" tied into one word. That is wh ...
- How Do You Measure Coverage? Is There Really A 'Map' For That?
Metrics Insider, Jodi McDermott - Friday, November 27, 2009
Keep your eyes open for the cell phone commercial war going ...
- How Do You Value Your Performance Metrics?
Metrics Insider, Jodi McDermott - Friday, October 30, 2009
Return on investment of social media campaigns was a big topic ...
- Visualizing Data
Metrics Insider, Jodi McDermott - Friday, September 4, 2009
Looking at your data is just as important as reading your dat ...
- Analytics As A Secret Weapon
Metrics Insider, Jodi McDermott - Friday, August 7, 2009
Competing on analytics sounds like a good thing, but is your organizati ...
- It Takes A Village To Measure Social Applications
Metrics Insider, Jodi McDermott - Friday, July 10, 2009
Have you been lured in by "Texas Hold'em" or "Mafia Wars"? Th ...
- It's Raining, It's Pouring, But No One Was Snoring
Metrics Insider, Jodi McDermott - Friday, June 12, 2009
Between the pouring rain and bolts of lightning, MediaPost held its fir ...
- Why You Need to Go To The Yale Club
Metrics Insider, Jodi McDermott - Friday, May 15, 2009
On Tuesday, June 9 at the Yale Club in New York Cit ...
- Perez Hilton Would Be Proud Of The Passion
Metrics Insider, Jodi McDermott - Friday, April 17, 2009
My post last month on unique visitors caused quite the uproar ...
- Unique Visitors Come In Two Shapes And Sizes
Metrics Insider, Jodi McDermott - Friday, March 20, 2009
Unique visitors come in two shapes and sizes -- the Web Analyti ...
- Testing, Testing, Can You Hear Me?
Metrics Insider, Jodi McDermott - Friday, February 20, 2009
If you're in an organization with an online presence, the topic ...
- The Metrics Of Social Bookmarking
Metrics Insider, Jodi McDermott - Friday, January 23, 2009
For the Web analyst, measuring the impact of social bookmarking can ...
- Holiday Wrap-Up
Metrics Insider, Jodi McDermott - Friday, December 19, 2008
This year has been a roller coaster for those of us ...
- Is It A Good Tweet Or A Bad One?
Metrics Insider, Jodi McDermott - Friday, November 28, 2008
I mentioned Twitter the other night at a dinner party I host ...
- Wall Street And The Web Analyst
Metrics Insider, Jodi McDermott - Friday, October 17, 2008
The ups and downs of the market this past week have broug ...
- Las Vegas Or Park City?
Metrics Insider, Jodi McDermott - Friday, September 19, 2008
I attended the Social Ad Summit this week in the heart ...
- Measuring The Virality Of Widgets
Metrics Insider, Jodi McDermott - Friday, August 22, 2008
"How do I make my widget viral?" This is such a comm ...
- Keeping Up With The Technology Measurement Bullet Train
Metrics Insider, Jodi McDermott - Friday, July 25, 2008
Tuesday's article about third-party auditors and standards triggered some healthy discussion ...
- Social Media Measurement Round 2: It's About Listening
Metrics Insider, Jodi McDermott - Friday, June 27, 2008
This week I moderated a panel at OMMA Social that focused ...
- Social Media Metrics: It's Time To Tear Down The Wall
Metrics Insider, Jodi McDermott - Friday, May 30, 2008
"Social media metrics" is a huge buzz phrase lately -- but do ...
- WAA and IAB 'Officially' Working Together
Metrics Insider, Jodi McDermott - Friday, May 2, 2008
Yeah, yeah, yeah, you've heard this before, right? This time it ...
- Tools, Vendors, Methodologies GALORE!
Metrics Insider, Jodi McDermott - Friday, April 4, 2008
So how should Web analysts use audience measurement reports, data from ad-serve ...
- Using Custom Events To Measure Interactivity
Metrics Insider, Jodi McDermott - Friday, March 7, 2008
The insertion of an Easter egg into a virally shared widget ...
- Widget Analytics Meets Widget Audience Measurement
Metrics Insider, Jodi McDermott - Friday, January 11, 2008
This week Business Week ran an article called "What's a Widget Worth ...
- WAA And IAB: Working Together On Standards
Metrics Insider, Jodi McDermott - Friday, December 7, 2007
A few weeks ago the topic of this newsletter was "You Gu ...
- Widgets In The Wild
Metrics Insider, Jodi McDermott - Friday, November 16, 2007
Traditional Web analytics focuses on all of the activity on your o ...