- B-to-B: Still Wait-And-See
MediaDailyNews, Joe Mandese - Friday, November 21, 2003
Business-to-business ad spending, an important lagging indicator of the overall media econom ...
- There They Go Again: CBS Pulls Another 'Reagan,' Pulls The Gloved One
MediaDailyNews, Joe Mandese - Thursday, November 20, 2003
Still recovering from criticism surrounding its decision to bump a controversial Rona ...
- Now Madison Avenue Asks: 'Where Have All The Young Gals Gone'
MediaDailyNews, Joe Mandese - Thursday, November 20, 2003
Following weeks of finger pointing over a sudden decline in ratings amo ...
- Magazines Face Reader Erosion, Two Out Of Three Titles Experience Declines
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2003
As if U.S. magazine publishers didn't have enough to worry about, n ...
- Visible World Raises Its Visibility and Capital, Too: Interactive Ad Penetration at 10 Million Homes
MediaDailyNews, Joe Mandese - Monday, November 17, 2003
Interactive TV advertising has been a classic case of chicken and eg ...
- Cable Operators Continue To Lag U.S. Ad Recovery
MediaDailyNews, Joe Mandese - Sunday, November 16, 2003
A few bad apples continued to drag spot cable advertising sales do ...
- National Papers Report Strong October Results
MediaDailyNews, Joe Mandese - Friday, November 14, 2003
In contrast to the other major national print medium, consumer magazines, Octob ...
- Magazine Pages Go Negative, Poised For Third Consecutive Year Of Ad Declines
MediaDailyNews, Larry Dobrow, Joe Mandese - Thursday, November 13, 2003
The nation's consumer magazines turned in another down month in October, t ...
- Online Outpaces Traditional Ad Growth, Boosts Share Of Ad Budgets
Online Media Daily, Joe Mandese - Wednesday, November 12, 2003
Powered by exceptionally strong growth during the second quarter of 2003, onli ...
- Keyword Search Emerges As Dominant Online Ad Format, Internet Ad Budgets Continue Recovery
Online Media Daily, Joe Mandese - Tuesday, November 11, 2003
If there was any doubt that search engine marketing has become t ...
- Media Shops Outgun Brand Agencies During Consultant Shootout
MediaDailyNews, Joe Mandese - Monday, November 10, 2003
The heads of four of the world's largest media agencies - Cara ...
- Local Radio Ad Market Shows Signs Of Recovery
MediaDailyNews, Joe Mandese - Monday, November 10, 2003
Following four consecutive months of flat or declining sales, local radio ...
- New Feature Answers The Perennial Pay-Per-Click Question: How Much Will This Cost Me?
Online Media Daily, Joe Mandese - Monday, November 10, 2003
The unparalleled efficiency of pay-per-click advertising programs has created a dilemma f ...
- Media Auditor Raids OMD, Plans New Research To Measure Ad Accountability
MediaDailyNews, Joe Mandese - Sunday, November 9, 2003
Weeks after hanging a U.S. shingle, ambitious U.K.-based media auditor Billetts h ...
- Agency To Clients: Now Older Guys Are Abandoning Network TV
MediaDailyNews, Joe Mandese - Wednesday, November 5, 2003
Another major TV shop has joined the debate over the disappearance ...
- Data Shows Networks Approaching '02 Ad Spending Levels
MediaDailyNews, Joe Mandese - Tuesday, November 4, 2003
Lagging data released Tuesday by the broadcast and cable industry's financial tra ...
- Email Marketing Tracker Detects Campaign Strategies, Uncovers Porn
Online Media Daily, Joe Mandese - Tuesday, November 4, 2003
No one knows for sure how many degrees of separation actually exi ...
- Daily Newspaper Circ. Stabilizes, Grows Modestly
MediaDailyNews, Joe Mandese - Monday, November 3, 2003
The newspaper industry's efforts to halt its circulation erosion appears to ...
- Worlds Collide Over Media Mix: Traditional, Interactive Experts Fail To Integrate
Online Media Daily, Joe Mandese - Monday, November 3, 2003
The worlds of online and traditional media planning collided Monday morning ov ...
- Fox Stations Endorse Local People Meters, Make Multi-Year Nielsen Deal
MediaDailyNews, Joe Mandese - Sunday, November 2, 2003
Opposition to Nielsen's plan to deploy people meters in local TV marke ...
- CNET's New Twist On Webcasting: Going Off-Line To Live Audience Events
Online Media Daily, Joe Mandese - Friday, October 31, 2003
ZDNet, which began shaking up the burgeoning field of Webcast marketing wi ...
- Omnimedia, Primedia Report Weak Magazine Ad Markets
MediaDailyNews, Joe Mandese - Friday, October 31, 2003
Two top consumer magazine publishing concerns Thursday reported especially weak advertising scenari ...
- Nielsen, Agency Probes Find Young Men Really Are Tuning Out: Network Programming May Be To Blame
MediaDailyNews, Ross Fadner, Joe Mandese - Wednesday, October 29, 2003
Following weeks of finger pointing over an alarming decline in network ...
- Universal Study Finds A Global Ad Market - At The C-Level, Anyway
MediaDailyNews, Joe Mandese - Sunday, October 26, 2003
Universal McCann has teamed with six leading international media companies to understa ...
- Report Finds Rich Media 'Ascendant,' Even If Ad Impact Is 'Latent'
Online Media Daily, Joe Mandese - Sunday, October 26, 2003
At more than a third of all online ad impressions served, ri ...
- Tech's Still Ech, But 'Discontinueds' Discontinue In September
MediaDailyNews, Joe Mandese - Thursday, October 23, 2003
At a time when many major media are beginning to show sig ...
- At The Movies: Nielsen Develops Market Currency For Cinema Ads
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2003
In a development that could provide an impetus for the burgeoning cine ...
- Sales Climb As Response Rates Fall For Direct Media, Email Generates Best ROI
Online Media Daily, Joe Mandese - Sunday, October 19, 2003
The good news coming out of the direct marketing industry is th ...
- On Eve Of Mag Reader Study Debut, Newspapers Announce One Of Their Own
MediaDailyNews, Joe Mandese - Thursday, October 16, 2003
Only a day after it unveiled a new study that will ser ...
- Yellow Looks For Gold: Directories Launch Site To Auction Unsold Online, Print Inventory
Online Media Daily, Joe Mandese - Thursday, October 16, 2003
In a move that would be considered controversial for most major medi ...