- Reader Experience Drives Magazine Usage, Ad Impact
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2003
The experiences readers ascribe to magazines greatly influence their readership of magazine ...
- Consumers Find In-Box Is Half-Full - of Spam, Call For A Do-Not-Email-Registry
Online Media Daily, Joe Mandese - Wednesday, October 15, 2003
In one of the most alarming developments yet for commercial e-mail marketer ...
- Amid Ad Network Consolidation, A Fast Player Sets Stage The For Expansion
Online Media Daily, Joe Mandese - Monday, October 13, 2003
Just as the field of online advertising networks looked to be contractin ...
- Broadband Video Market: Broader Than You May Think
MediaDailyNews, Joe Mandese - Saturday, October 11, 2003
The broadband video ad marketplace, while small by conventional TV advertising standard ...
- ValueClick Acquires Commission Junction, Consolidates Affiliate Marketing Field
Online Media Daily, Joe Mandese - Saturday, October 11, 2003
In a surprise move, ValueClick late Friday announced a deal that furth ...
- MediaCom's Mandel To Think Global, Buy Local
MediaDailyNews, Joe Mandese - Thursday, October 9, 2003
MediaCom, one of the smallest of the major media agencies, has beco ...
- SMG Breaks Broadband Upfront, Places Millions on Yahoo, MSN, Feedroom, With More To Come
MediaDailyNews, Joe Mandese - Tuesday, October 7, 2003
In a flurry of deals reminiscent of the broadcast network upfront, Starc ...
- Is There A Doctor In The House: Syndication Faces Possible Health Threat
MediaDailyNews, Joe Mandese - Saturday, October 4, 2003
After eight consecutive years of declining ratings points, the national TV syndicati ...
- Radio Industry Introduces EDI, New Ad Standards To Facilitate Buys
MediaDailyNews, Joe Mandese - Thursday, October 2, 2003
The radio industry made several important strides in terms of its busine ...
- Bull Grows More Bearish On Madison Avenue, Merrill Lynch Downgrades Ad Outlook
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2003
Signaling yet another mixed signal for the ad spending outlook, the ...
- Karmazin: NBC Blinks, Drops Shorts, Offers Scatter Guarantees
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2003
In the first troubling sign to hit the broadcast network marketplace sin ...
- Fox Eyes New News Channels, Business, Entertainment Versions Likely
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2003
In a development that could send new shivers up the spines ...
- Magazine Experience Wanted, All Other Media Need Not Apply
MediaDailyNews, Joe Mandese - Monday, September 29, 2003
As the ad industry debates what constitutes consumer involvement with media a ...
- Road To Ad Recovery Hits Some Speed Bumps
MediaDailyNews, Joe Mandese - Saturday, September 27, 2003
Just when it looked like Madison Avenue was firmly on the ro ...
- Nielsen, DC Station End Up In A Storm Over Hurricane Data
MediaDailyNews, Joe Mandese - Saturday, September 27, 2003
Nielsen Media Research Friday admonished one of its clients - Washington, D ...
- Madison Avenue Overhauls Its Media Model, Will The Media Follow
MediaDailyNews, Joe Mandese - Thursday, September 25, 2003
A new ad industry model for validating the effects of advertising ...
- Planners, Buyers Signal Tepid '04 Spending Plans
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2003
U.S. media planners and buyers appear to be far less optimistic abo ...
- TV Channel Usage Drops To New Low, But Networks Persevere
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2003
Just as the 2003-04 TV season is getting under way, new resear ...
- Ad Demand Improves Markedly In September: Online, Cable Still Lead
MediaDailyNews, Joe Mandese - Monday, September 22, 2003
With the summer of 2003 behind them, the nation's media planning a ...
- Agency Chiefs Nip Media Billings Plan In Bud
MediaDailyNews, Joe Mandese - Saturday, September 20, 2003
An effort that would have created an objective, third party system f ...
- Ad Industry Leaders Explore New Economic Models, Methods of Compensation
MediaDailyNews, Joe Mandese - Friday, September 19, 2003
The best and the brightest of Madison Avenue's advertising and media min ...
- Leaders Explore New Economic Models, Methods of Compensation
MediaDailyNews, Joe Mandese - Friday, September 19, 2003
The best and the brightest of Madison Avenue's advertising and media min ...
- Top Ad Factor: Fragmentation, Not Consolidation, ROI, New Media
MediaDailyNews, Joe Mandese - Thursday, September 18, 2003
The proliferation of media options and its impact on audience fragmentation, n ...
- UM Taps Marketing Pro To Manage Important Brand: It's Own
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2003
A media agency known for aggressive trade marketing and PR is taki ...
- VNU Cuts Staff At Advertising, Media Trade Titles
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2003
In a development emblematic of the industries it covers - advertising a ...
- Buyers Deem '8 Simple Rules' Move, Surprising, Classless and Daring
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2003
Top agency executives reacted with surprise and chagrin late Tuesday after heari ...
- Madison Avenue Confidential: Nielsen Inquiry Proves Not So Secret, Costs Not So Pricey
MediaDailyNews, Joe Mandese - Monday, September 15, 2003
A petition for a confidential government inquiry into Nielsen Media Research's busine ...
- Lagging Data Reveals Summer Spike In Broadcast Ad Demand
MediaDailyNews, Joe Mandese - Monday, September 15, 2003
Demand for broadcast ad inventory picked up in July, according lagging da ...
- Citing U.S. Ad Strength, Zenith Ups Its World Ad Outlook
MediaDailyNews, Joe Mandese - Saturday, September 13, 2003
In another positive sign that traction in the global ad economy ...
- Actor's Death Raises Issues For ABC Upfront Ad Buys
MediaDailyNews, Joe Mandese - Saturday, September 13, 2003
Shares of ABC parent Walt Disney Co. fell 2.1% Friday as ne ...