- Nielsen Uses Print Ads To Boost TV Ratings Sample
MediaDailyNews, Joe Mandese - Thursday, September 11, 2003
It's well known that Nielsen ratings influence advertising deals. Now Nielsen pla ...
- ARF Returns To Ad Roots, Hires Agency Exec To Manage Its Research Mandate
MediaDailyNews, Joe Mandese - Tuesday, September 9, 2003
Following a regime that ironically displaced the word "advertising" from its nam ...
- Business Ad Pages Begin To Expand, Signal End To Ad Recession
MediaDailyNews, Joe Mandese - Monday, September 8, 2003
In an important lagging indicator of a broader ad marketplace recovery, ...
- Ad Demand Soars for Online and Cable, Wanes for Magazines and Newspapers
MediaDailyNews, Joe Mandese - Friday, September 5, 2003
Heading into the fall of 2003 demand for ad inventory in a ...
- Auto Chief To TV Execs: TV Ad Erosion Is Now A Reality, Web Is Ascendant
MediaDailyNews, Joe Mandese - Thursday, September 4, 2003
Automotive may still be TV's largest ad category, but TV is becomi ...
- Ad Chief: Increased Accountability Spells Trouble For Agencies, Media and Marketers
MediaDailyNews, Joe Mandese - Thursday, September 4, 2003
A "new marketing model" is emerging among the nation's largest advertisers a ...
- Simmons Reaches a Tipping Point, Will Agencies Follow?
MediaDailyNews, Joe Mandese - Wednesday, September 3, 2003
Malcolm Gladwell's "The Tipping Point" lays out how big changes occur ...
- Buyers Get The Jump On Magazine Rate Negotiations
MediaDailyNews, Joe Mandese - Tuesday, September 2, 2003
With long-term demand for magazine ad inventory still uncertain, major print- buyi ...
- Earnings Of Top National Advertisers Surprise Wall Street, And Maybe Madison Avenue
MediaDailyNews, Joe Mandese - Friday, August 29, 2003
With signs that the U.S. economic expansion is accelerating, the financial pictu ...
- Tech Ad Erosion Resumes, May Never Stop
MediaDailyNews, Joe Mandese - Thursday, August 28, 2003
After showing some moderate improvement earlier this year, the rate of technolo ...
- East, West Coasts Boast Most Online
Online Media Daily, Joe Mandese - Thursday, August 28, 2003
With an overall penetration of 59% of U.S. households, the Internet clear ...
- Grading The Ds: DVDs, Not DVRs Emerge As Surprise New Ad Factor
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2003
In a surprise finding, media researchers are discovering it is the D ...
- Nielsen Set To Expand TV Universe
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2003
The number of television households in the U.S has grown to ...
- Disney Dominates "Free" Media, Consumer Marketers Rise Amid Declining Impresions
MediaDailyNews, Joe Mandese - Monday, August 25, 2003
Procter & Gamble may be the nation's largest advertiser in terms ...
- Worm Proves To Be Not-So-Big Deal At Media Shops
MediaDailyNews, Joe Mandese - Friday, August 22, 2003
With some Northeastern shops still reeling from the aftermath of the Blacko ...
- Papers Vie For Ethnic Readers, Weigh Impact On General Population
MediaDailyNews, Joe Mandese - Wednesday, August 20, 2003
In an effort to combat declining circulation trends the newspaper industry ...
- Zenith Offers Glimpse Into Market Value Of Media Shops
MediaDailyNews, Joe Mandese - Wednesday, August 20, 2003
WPP Group's sale of its 25% stake in Zenith Optimedia Group ...
- Real Media Riffs - Wednesday, Aug 20, 2003
Real Media Riffs, Joe Mandese - Wednesday, August 20, 2003
You'll Get A Charge Out Of This: Want to tap the ne ...
- Amid Consolidation, Media Boutiques Begin To Blossom
MediaDailyNews, Joe Mandese - Monday, August 18, 2003
Like some immutable law of physics, the media buying universe contracted a ...
- Nielsen Reveals Ratings Blackout Plans, National And Local Markets "Significantly" Impacted
MediaDailyNews, Joe Mandese - Monday, August 18, 2003
The impact of last week's blackout on the TV business began comi ...
- One Out of Four Media Markets Left in the Dark, Impact on Media Commerce Expected to be Small
MediaDailyNews, Joe Mandese - Sunday, August 17, 2003
Upwards of 32 markets reaching 26.6 million homes and covering more th ...
- New Outdoor Media Options Challenge Conventional Media Planning Wisdom
MediaDailyNews, Joe Mandese - Wednesday, August 13, 2003
It's truly the oldest mass medium and it's one that is regular ...
- Rate Of U.S. Ad Expansion Doubles During Quarter
MediaDailyNews, Joe Mandese - Tuesday, August 12, 2003
Ad spending in the major media in the second-quarter expanded at twi ...
- Study: Consumers Put Their Money Where Their Media Is, Advertisers Don't
MediaDailyNews, Joe Mandese - Monday, August 11, 2003
Of the many criteria media planners use to determine the underlying val ...
- CFOs Cut Flow Of Billings Data, Media Shops Seek A Solution
MediaDailyNews, Joe Mandese - Sunday, August 10, 2003
Just as the ad industry was finally beginning to get better informati ...
- What's Going On Here?
MediaDailyNews, Joe Mandese - Sunday, August 10, 2003
Veronis Suhler Stevenson's annual report on the communications industry is always chockfu ...
- Former Agency Media Chief Lilley Returns To The Business
MediaDailyNews, Joe Mandese - Thursday, August 7, 2003
Bob Lilley, a former head of the New York operations of Initiati ...
- Ad Demand Continues To Lag For Local Cable TV
MediaDailyNews, Joe Mandese - Wednesday, August 6, 2003
At a time when national cable advertising sales are growing at double-dig ...
- London's Calling Interpublic Media Execs
MediaDailyNews, Joe Mandese - Tuesday, August 5, 2003
At a time when many top U.S. media shops are aggressively recruiti ...
- SNTA Shakeup Raises Questions About Syndication
MediaDailyNews, Joe Mandese - Monday, August 4, 2003
The sudden departure of Gene DeWitt as president of the Syndicated Televisi ...