While the total universe is expanding, certain demographics - mainly younger ones - continue to decline. The percentage of children 2-11 in the TV universe declines to 14.3% from 14.7% during the 2002-03 season. The percentage of teens 12-17 dips to 8.9% from 9.1%.
The calculations are derived from an analysis of data from several sources, including Claritas, the United States Census Bureau and Nielsen's own research samples.
New TV Universe Estimates
Demographic 2001-2002 2002-2003 2003-2004
Households 105,500,000 106,700,000 108,400,000
Persons 2+ 269,880,000 272,040,000 275,580,000
Women 18+ 107,070,000 108,190,000 109,860,000
Men 18+ 98,560,000 99,020,000 101,540,000
Teens 12-17
23,520,000 24,840,000 24,700,000
Children 2-11 40,730,000 39,990,000 39,480,000
Source: Nielsen Media Research
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