- Ad Group Logs On With Blog, ANA Posts Trade Musings, Rumblings
Online Media Daily, Joe Mandese - Wednesday, March 31, 2004
Blogs have become wildly popular sources of news and information for ma ...
- Upfront Task Force Gets Green Light, First Meeting Eyes 'Stop-The-Clock' Measure
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2004
Moving with a momentum not always associated with trade association initiatives, t ...
- Amex Sticks With MindShare, Signals Shift In 'Mandated' Media Reviews
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2004
American Express' decision Tuesday to keep its media account with MindShare followi ...
- VOD Feature Promises To Make Ad-Skipping DOA
MediaDailyNews, Joe Mandese - Monday, March 29, 2004
In a move expected to finally give television commercials the dynamic, real-ti ...
- Opposition Mounts Against New York Meters, Calls For Federal Review Of Nielsen
MediaDailyNews, Joe Mandese - Monday, March 29, 2004
New opposition is mounting against Nielsen's plans to switch to people mete ...
- Court Investigates New Metric, Pitches 'CPI' As New Ad Market Break
MediaDailyNews, Joe Mandese - Monday, March 29, 2004
In what appears to be the most aggressive effort yet by ...
- Before The Flood: Optimedia's Preps For A Torrent Of Emerging Media
MediaDailyNews, Joe Mandese - Friday, March 26, 2004
On Thursday, Publicis' Optimedia unit unveiled a new Emerging Technologies Division a ...
- Media Shops Emulate Clients, Create Chief Marketing Role To Market Own Brands
MediaDailyNews, Joe Mandese - Thursday, March 25, 2004
Media agencies have always prided themselves on the role they play ...
- Broadband Deal Supplants Broadcast With 'Cleancast,' Begins Altering The Nature Of Television
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2004
Television gave us broadcast. Cable TV gave us narrowcasts. The Internet ga ...
- Nielsen Puts Brakes On L.A., Chicago People Meters, Races Ahead In New York
MediaDailyNews, Joe Mandese - Tuesday, March 23, 2004
Nielsen Monday said it was delaying the rollout of people meters ...
- Net Courts Agency Research Chiefs, Offers R&D As Part Of Upfront Sales Pitch
MediaDailyNews, Joe Mandese - Monday, March 22, 2004
At a time when many on Madison Avenue are seriously questioning t ...
- King Rules British Media Empire, Zenith Taps Brit To Succeed John Perriss
MediaDailyNews, Joe Mandese - Thursday, March 18, 2004
The sun apparently will not set on a British media empire. Zeni ...
- Agencies Raise Weighty Issue, Question Nielsen Over Household Language Plan
MediaDailyNews, Joe Mandese - Thursday, March 18, 2004
Madison Avenue is raising new concerns about a controversial plan that wou ...
- Agencies Reject Nielsen Claim They've Stalled 'Commercial' Ratings
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2004
Like many issues involving Nielsen these days, there seems to be ...
- Below-The-Line Exec Crosses The Line, Jumps From Media To Brand Shop
MediaDailyNews, Joe Mandese - Monday, March 15, 2004
Nick Brien, a colorful Brit who spearheaded Starcom MediaVest Group's diversification in ...
- News Analysis: MPG In Play
MediaDailyNews, Joe Mandese - Monday, March 15, 2004
The big have been getting bigger as the media buying business continu ...
- Feds Drop Nielsen Probe, No Action Taken On Madison Avenue Complaint
MediaDailyNews, Joe Mandese - Friday, March 12, 2004
The Federal Trade Commission has quietly ended an inquiry into how Niels ...
- Arbitron Acquires MRP, Expands Media Planning Operations
MediaDailyNews, Joe Mandese - Friday, March 12, 2004
Arbitron, a company best known for its radio ratings reports and f ...
- Confronting The Upfront: ANA Forms Group To Tackle TV Sales Issues
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2004
Rants about the network TV upfront sales process are all too comm ...
- Nielsen Research Chief To Advertisers: We're Going To Do It Our Way
MediaDailyNews, Joe Mandese - Thursday, March 11, 2004
If the comments of top media researchers at a TV advertising conferen ...
- Big Marketers Join To Create New TV Ad Models, Will Share Results With Industry
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2004
When the nation's largest advertisers gather in New York today to discu ...
- Consumers Understand, Reject TV Ad Model, Deem Ad-Skipping Indispensable
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2004
As the ad industry meets today to discuss the state of t ...
- Nielsen Meeting: 'Overnights' May Be Over, 'Shares' Are Relic Of The Past
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2004
As the implications of Nielsen's plans to measure digital video recorders beg ...
- Leading Advertisers Post Strong Q4 Results, Bodes Well For Ad Outlook
MediaDailyNews, Joe Mandese - Monday, March 8, 2004
With the U.S. economy entering what is expected to be a sol ...
- Agencies Restructure Media Futures Ops, Bring Them Into The Here And Now
MediaDailyNews, Joe Mandese - Monday, March 8, 2004
For some media shops, the future of media is still in th ...
- Nielsen PVR Plan Gives Agencies Pause
MediaDailyNews, Joe Mandese - Friday, March 5, 2004
Madison Avenue wants to hit the rewind button on Nielsen's plans ...
- Nielsen Fast Forwards TV Ratings Plan, Will Add 'Time-Shifted' Viewers Next Year
MediaDailyNews, Joe Mandese - Thursday, March 4, 2004
In a surprise move, Nielsen plans to begin including time-shifted viewing ...
- ANA Chief: Kids' Ad Ban Would 'Curtail If Not End' Commercial Children's Television
MediaDailyNews, Joe Mandese - Wednesday, March 3, 2004
Citing both the First Amendment, as well as a potentially constricting affe ...
- One Part Art, Two Parts Science: Channel Planning, Modeling Become Factors For Planners
MediaDailyNews, Joe Mandese - Tuesday, March 2, 2004
Despite the emergence of better, more scientific modeling tools and the pu ...
- Media Account Shifts Continue To Ebb
MediaDailyNews, Joe Mandese - Monday, March 1, 2004
Despite a handful of relatively high-profile media account reassignments, 2004 so f ...