- Burke Bolts Carat, Second Research Diva To Resign After Winning P&G
MediaDailyNews, Joe Mandese - Thursday, December 23, 2004
Joanne Burke, one of the highest profile media agency researchers on Madis ...
- Nielsen Sets Date For PPM Decision: Q2 '05
MediaDailyNews, Joe Mandese - Tuesday, December 21, 2004
Nielsen Media Research Monday said it has until the end of t ...
- B2B Gets Back To Business, Posts Strong Page Gain In October
MediaDailyNews, Joe Mandese - Monday, December 20, 2004
Signaling some year-end momentum for what has been a volatile 2004 B-to ...
- TV Nets Treat Some Studios More Passionately Than Others, Some Get 'Crucified'
MediaDailyNews, Joe Mandese - Friday, December 17, 2004
Because they pay top ad rates, spend oodles of money and negotia ...
- Nielsen Gains Momentum With Videogame Ratings Service
MediaDailyNews, Joe Mandese - Thursday, December 16, 2004
VNU's Nielsen Entertainment unit Wednesday announced another deal to provide third-party measureme ...
- Interpublic Elevates Gagnon, FCB Media, Reestablishes Agency's Global Media Role
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2004
At a time when most big brand agencies continue to unbundled the ...
- VNU Reports Strong Results, 23% Margin For Media Research
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2004
In a disclosure sure to demoralize clients, even as it invigorates shareholde ...
- Viacom's Infinity Broadcasting Taps PPM Advocate Tony Jarvis
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2004
Viacom's Infinity Broadcasting unit this week is expected to announce it h ...
- Nestle Picks The Very Best, Taps ZenithOptimedia For U.S. Media
MediaDailyNews, Joe Mandese - Monday, December 13, 2004
Nestle Friday consolidated the U.S. portion of its $1.5 billion media planni ...
- Product Placement Emerges As Fastest Growing Part Of '04 Ad Market
MediaDailyNews, Joe Mandese - Friday, December 10, 2004
Wrapping up a week in which some of Madison Avenue's leading forecaste ...
- Gemstar, TV Guide And The Murdoch Family Jewels
TV Watch, Joe Mandese - Friday, December 10, 2004
Gemstar TV Guide International appears poised to morph once again. And th ...
- Arbitron Reaps Successful Results In Houston, No Thanks To Nielsen
MediaDailyNews, Joe Mandese - Thursday, December 9, 2004
Despite receiving no support from its erstwhile partner Nielsen Media Research, Arbitr ...
- Martha, The Comeback Kid: C'mon Who're We Kidding?
TV Watch, Joe Mandese - Thursday, December 9, 2004
Did anyone ever really doubt that Martha would be back? ...
- Publicis Elevates Klues, Media Too
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2004
Publicis Tuesday restructured its management team, for the first time naming ...
- VNU Outlines Outdoor, 'Apollo,' Other Measurement Plans
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2004
With great aplomb, the top executive of VNU's media measurement group, t ...
- The 'Big Idea' Gets Even Bigger, But What About Donny's Head?
TV Watch, Joe Mandese - Wednesday, December 8, 2004
It used to be said that advertising executives harbored dreams of doi ...
- '05 Ad Outlook Mixed, But Generally Up
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2004
If the experts are right, U.S. ad spending should rise about 5 ...
- Fox Radio Deal Sends Signals: Is It Politics, or Just Business As Usual?
TV Watch, Joe Mandese - Tuesday, December 7, 2004
Television and radio broadcasters have always been strange bedfellows. And the late ...
- Zenith On Ad Spending: 'Best Prospects' Since '00; Merrill Also Boosts Outlook
MediaDailyNews, Joe Mandese - Monday, December 6, 2004
On the eve of an important media industry conference in New Yo ...
- Advertiser Survey: Majority Plan Only Modest Hikes, Internet, Cable Excel
MediaDailyNews, Joe Mandese - Monday, December 6, 2004
A significant majority - 59 percent - of advertisers expect to boo ...
- If It Ain't Brokaw, Don't Fix It: Anchor Sinks Gently Into A Good Night
TV Watch, Joe Mandese - Monday, December 6, 2004
Perhaps the most telling signal that the network evening news business h ...
- Marketers Use Journalism Blog To Infiltrate TV News
Online Media Daily, Joe Mandese - Friday, December 3, 2004
The murky world of blog-related marketing got a bit murkier on Thursd ...
- Downloads Emerge As Key Issue For Magazine Publishers, Media Buyers
MediaDailyNews, Joe Mandese - Wednesday, December 1, 2004
Downloads are usually associated with the Internet, but on Wednesday the proce ...
- Hoy Vey! ABC Finds Tribune Paper Overstated Circ. By 46%
MediaDailyNews, Joe Mandese - Wednesday, December 1, 2004
The New York edition of Tribune Co.'s Hoy Spanish-language daily overstated i ...