Ad pages are up 0.9 percent and ad dollars are up 3.3 percent through the first ten months of the year, according to the data compiled by the Business Information Network.
"The fourth quarter numbers are coming in at the range we had expected," stated Gordon Hughes, president and CEO of ABM, who forecasted that 2004 would wrap up with B-to-B revenue growth in the "2 percent to 4 percent" range.
Eight ad categories showed increases in ad pages for October compared with the same period in 2003. Automotive led the way with a 15.2 percent increase, followed closely by Finance, Business & Advertising, up 13.6 percent. Retail was up 9.5 percent; Telecommunications up 8.8 percent; Home & Building up 6.9 percent; Software up 3.1 percent and Computers up 2.1 percent.
Services, Direct Response & Classified showed the biggest loss with a 7.9 percent decline. Travel was down 4.3 percent and Manufacturing & Electrical Equipment, Materials & Components off 2.0 percent.
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