- Cross-Media Deal Takes Reuters.Com On An Unusual Ad Odyssey
Online Media Daily, Joe Mandese - Monday, September 6, 2004
In what is believed to be an online advertising first, Honda Sep ...
- Carat Boosts U.S., Worldwide Ad Outlook
MediaDailyNews, Joe Mandese - Friday, September 3, 2004
When it comes to media spending, economic health apparently is in t ...
- On The Road To Hollywood, MPG Makes Stop On 'Madison & Vine'
MediaDailyNews, Joe Mandese - Tuesday, August 31, 2004
Like most big media shops, Havas' MPG unit is going Hollywood. B ...
- Online Biz Publishers Adopt TV-Like Ads
Online Media Daily, Joe Mandese - Tuesday, August 31, 2004
In a move that will bring TV commercial-like advertising to the onli ...
- Olympics Score DVR Gold, Boost Live Viewing In TiVo Households
MediaDailyNews, Joe Mandese - Sunday, August 29, 2004
Proving that compelling, live programming can alter the TV viewing behavior ...
- As Video Games Encroach On TV, Industry Faces A Major Transition
MediaDailyNews, Joe Mandese - Thursday, August 26, 2004
Just as Madison Avenue begins taking the emerging medium of video gam ...
- Bacardi Retains KSL, Independent Remains Grey Goose Media Shop
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2004
In a surprise development sure to make Bacardi incumbent media shop Univers ...
- Cable, Web Boost Ad Budget Share, Broadcast, Print Erode
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2004
You might think that given the numerous factors influencing media planning ...
- Nielsen Gets 'Conditional' Okay For L.A. Meters, Plans Update On Portable Meters
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2004
In a series of quiet moves, Nielsen Media Research has made importa ...
- Radio Unveils New Consumer Research: This Time, It's Personal, Relevant Too
MediaDailyNews, Joe Mandese - Monday, August 23, 2004
The radio industry wants to make a deeper, more personal connection wi ...
- Media Buying, Economy Drive WPP Earnings, Position It For Run At Grey
MediaDailyNews, Joe Mandese - Friday, August 20, 2004
Proclaiming that "levels of activity in 2004 will once again match, ...
- Tony Jarvis Out As Research Chief At MediaCom
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2004
Tony Jarvis, the influential and highly visible chief research officer of MediaC ...
- Broadband Breaks 50% Of Mass, Marks A Critical Pass
Online Media Daily, Joe Mandese - Wednesday, August 18, 2004
More than half (51%) of the American online population accessed the Intern ...
- Biggest Advertisers Drive First Half Ad Spending, Pols, Olympics Big Contributors
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2004
Propelled by a boom in political campaign budgets, ad spending in t ...
- Arbitron Ends Radio Ratings Standoff With Viacom's Infinity Unit
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2004
In an important resolution to a high-profiles standoff for the radio industr ...
- Cox Family Offers To Take Cable Biggie Private
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2004
At a time when some observers think it might be prudent ...
- Belo Sets Plan For Compensating Advertisers Over Circ. Overstatement
MediaDailyNews, Joe Mandese - Sunday, August 15, 2004
Belo Corp. today unveiled an "advertiser compensation plan" covering advertisers that we ...
- Health Deals Designed To Help Martha Stewart Heal Thyself
MediaDailyNews, Joe Mandese - Friday, August 13, 2004
If you were a beleaguered publishing company built around a tarnished celebri ...
- Summertime And The Spinning Is Easy, Nets Duel Over Dog Days
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2004
The summertime, once deemed an off-season for the national TV marketplace, h ...
- Double Digit Nielsen Sales Gains Bolster Parent VNU's First Half
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2004
First half financial results released early this morning by its Dutch-based pare ...
- Print Media Reap Highest Ad Yield Relative To Consumer Time
MediaDailyNews, Joe Mandese - Tuesday, August 10, 2004
The 2004 edition of annual media industry statistics reveals that the relationsh ...
- Cable Giants Report Weak Overall Earnings, But Healthy Ad Gains
MediaDailyNews, Joe Mandese - Tuesday, August 10, 2004
Two of the largest cable TV companies, Cablevision Systems and Charter Communication ...
- Agencies Outpace Media Industry Growth, Publicis Takes The Lead
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2004
Ad agencies--especially foreign-owned holding companies with big media services units like Publici ...
- Fastest-Growing Ad Medium? Hint: It's Digital, But It's Not Online Or On The Tube
MediaDailyNews, Joe Mandese - Tuesday, August 3, 2004
The fastest-growing sector of ad-supported media isn't cable TV, or even t ...
- Consumers Outspend Advertisers on Media
MediaDailyNews, Joe Mandese - Monday, August 2, 2004
In a milestone signaling a fundamental shift in the economics of t ...
- Big 3 Have Another Big Quarter, Approaching Double-Digit Network Ad Gains
MediaDailyNews, Joe Mandese - Friday, July 30, 2004
The Big 3 broadcast networks turned in another strong sales period duri ...
- Tech Ad Pages Continue Free Fall
MediaDailyNews, Joe Mandese - Thursday, July 29, 2004
At a time when consumer and most B-to-B magazines are beginning ...
- Cox Fast-Forwards Set-Top Box, Unveils Accelerated DVR Roll Out Plan
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2004
Cox Communications, the third largest cable system operator behind Comcast and Ti ...
- WB, Discovery Utilize Internet Like TV: Premiere Shows, Run Promo Spots Online
MediaDailyNews, Joe Mandese - Monday, July 26, 2004
Based on announcements made Monday, the biggest development in TV marketing m ...
- Verizon Grows Wary, Outlaws Spyware As Ad Targeting Tool
Online Media Daily, Joe Mandese - Tuesday, July 27, 2004
In a move that will determine the company's future use of adwar ...