- Buyers Boggled Over Olympic Boondoggle, NBC Junks Junket With Potential Tax Levy
MediaDailyNews, Joe Mandese - Monday, July 26, 2004
In a development that could have far-reaching implications for a routine, b ...
- Arbitron Look Past Radio To Help Develop Medium's, Other Media's Future
MediaDailyNews, Joe Mandese - Friday, July 23, 2004
The radio industry is poised at a crossroads that could well determi ...
- Nielsen Creates Dual DVR Currency, Will Issue 'Live-Only' And 'Live' Plus 7-Day Ratings
MediaDailyNews, Joe Mandese - Thursday, July 22, 2004
Just as Nielsen is trying to put a lid on the controver ...
- MRC To Vote On L.A. People Meters, Canada Okays Portable Ones
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2004
In a development that is likely to either stir or quell t ...
- $3.4 Billion In Traditional Ad Sales Propel Viacom's Q2 Results, Company Leads Ad Expansion
MediaDailyNews, Joe Mandese - Thursday, July 22, 2004
Viacom, the most ad-dependant of the major media conglomerates Thursday reported ...
- Radio Industry To Gauge Economic Impact Of New TV/Radio Ratings System
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2004
Radio audience researcher Arbitron and the Radio Advertising Bureau Monday issued ...
- B-to-B Mirrors Consumer Rebound In Magazine Ad Pages
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2004
The magazine industry, by far the most languishing of the major consum ...
- Nielsen Hires Top Multicultural Shop To Counter Local People Meter Opposition Ads
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2004
In an effort to offset the impact of a well-financed anti-people met ...
- Demand Outstrips Supply For Paid Search, Market Expansion Could Stall
Online Media Daily, Joe Mandese - Tuesday, July 20, 2004
In a surprise development, new data reveals demand for paid search advertisi ...
- Zenith: Internet, Other New Media Keep Ad Price Inflation In Check
MediaDailyNews, Joe Mandese - Monday, July 19, 2004
Zenith Optimedia today became the latest major ad forecaster to upgrade i ...
- Congress To Nielsen: 'Legislation Is A Possibility'
MediaDailyNews, Joe Mandese - Friday, July 16, 2004
Immediately after adjourning a Congressional hearing on Nielsen's local people meter syst ...
- SMG, Carat Set Stage For P&G's 'New World' Order, The Rest Of The Industry Too
MediaDailyNews, Joe Mandese - Thursday, July 15, 2004
In a move that sets the stage for a "new world" ord ...
- P&G Names Starcom MediaVest, Carat Communication Planning Shops
MediaDailyNews, Joe Mandese - Wednesday, July 14, 2004
Procter & Gamble Co. today named Starcom MediaVest Group and Carat Nor ...
- Ad Recovery Remains Erratic, Demand For Radio Erodes, Outdoor Builds
MediaDailyNews, Joe Mandese - Wednesday, July 14, 2004
The U.S. ad recovery may be boosting results for the media indust ...
- Nielsen Merges With Canadian Ratings Service, Tacitly Endorses Portable Meters
MediaDailyNews, Joe Mandese - Tuesday, July 13, 2004
In a surprising development that may hint at Nielsen's long-range plans f ...
- Mags Move From Red To Black Ink, PIB Shift Aids Color Change
MediaDailyNews, Joe Mandese - Monday, July 12, 2004
Halfway through their 2004 advertising sales cycle, consumer magazine publishers have stopp ...
- Policy Report Reveals English/Spanish Language Rift Within Latino Media Community
MediaDailyNews, Joe Mandese - Thursday, July 8, 2004
A report released Wednesday by a well-regarded Latino policy group concludes th ...
- Agency Offers Food For Thought, Study Disproves Need For Regulatory Oversight
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2004
With lawmakers and consumer advocacy groups opening a new regulatory front th ...
- ANA: Enhanced TV Project To Last A Year, Run In Two Phases
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2004
In an update to association members and the advertising business at larg ...
- Barometer Is Taken Off The MAP, Media Account Report Discontinued
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2004
Media Analysis Plus, the burgeoning media auditing firm founded by media planni ...
- M&A Market Rebounds: B2B, Online, Databases Fuel New Round Of Deals
MediaDailyNews, Joe Mandese - Thursday, July 1, 2004
Led by a surge of activity involving B-to-B magazines, database services, newsletter ...
- Court Rejects Univision Bid To Block L.A. People Meters, Suit Continues
MediaDailyNews, Joe Mandese - Friday, July 2, 2004
In ruling against Univision's request for an injunction, Judge J. Stephan Czuleg ...
- Universe Collapses: Well, TV's, Anyway
MediaDailyNews, Joe Mandese - Thursday, July 1, 2004
In a development that appears to defy the laws of television indust ...
- 'Big Bang' Rattles TV Business, Pace Of New Technology Accelerates
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2004
Describing the expansion of new consumer media technologies as a sort ...
- Commercial Data Zaps 'Effective Frequency,' Supports 'Recency'
MediaDailyNews, Joe Mandese - Monday, June 28, 2004
New research on the commercial zapping habits of TV viewers, especially tho ...
- Zenith's 2% 'Dilution' Evokes Bates' Landmark 5% Solution
MediaDailyNews, Joe Mandese - Monday, June 28, 2004
Digital video recorders "must have destroyed about 2 percent of the USA ...
- Infinity Dumps Arbitron, Move Costs Researcher 'Millions' At A Critical Juncture
MediaDailyNews, Joe Mandese - Friday, June 25, 2004
Arbitron, a publicly held media research firm that has been depending ...
- Advertisers Plan First Enhanced TV Meeting, Generate Keen Interest, Some Anxiety
MediaDailyNews, Joe Mandese - Thursday, June 24, 2004
A group of the nation's largest television advertisers plans to meet ne ...
- Coen: Upgrades Ad Outlook, Proclaims Dot-Coms 'Are Back'
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2004
Proclaiming the business is "getting back to pre-recession levels," Madison Avenue's ...
- Turnaround Eludes B-To-B
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2004
At a time when industry forecasters are beginning to upgrade their expectatio ...