- Wall Street To Madison Avenue: You're Back On 'Historic' Track
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2004
Proclaiming that "advertising appears to be back on its historic trend line ...
- CAB Sings 'We Are The World,' Targets Multicultural Buys
MediaDailyNews, Joe Mandese - Monday, June 21, 2004
Much to the chagrin of some broadcast industry players, the Cabletelevision Advertisi ...
- Nielsen: We Undercounted People Of Color, Not Blacks, Hispanics, But Asians
MediaDailyNews, Joe Mandese - Thursday, June 17, 2004
A report released late Thursday by Nielsen Media Research reveals just h ...
- Just An Online Minute... How To Sell Razor Blades
Just An Online Minute, Joe Mandese - Thursday, June 17, 2004
Napster has come full circle, and in the process, has assumed ...
- SMG Strikes TV Commercial Ratings Deal, Move Could Alter TV Ad Market
MediaDailyNews, Joe Mandese - Monday, June 14, 2004
In a move that could lead to fundamental changes in the w ...
- Clients Remain Rosie-Faced Over Circ. Scandal, Gruner + Jahr Makes Strides
MediaDailyNews, Joe Mandese - Friday, June 11, 2004
Seven months after the scrutiny of the Rosie magazine trial provided ...
- Watchdog Warns Anti-Nielsen Advertiser To Watch Out, Nielsen Unveils Task Force
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2004
In a series of new developments in the pitched battle over Nielsen ...
- Demand Builds For Cable, Wanes For Broadcast, Upfront Nears A Wrap
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2004
Madison Avenue's perceived demand for advertising inventory improved on the eve ...
- ARF! Look Who's Barking In, Trade Group Offers To Mediate LPM Debate
MediaDailyNews, Joe Mandese - Monday, June 7, 2004
The Advertising Research Foundation (ARF) has become the latest voice to st ...
- Big 4 Lose Some Upfront Market Share, But Reap Strong CPM Gains
MediaDailyNews, Joe Mandese - Monday, June 7, 2004
With the 2004-05 broadcast network upfront marketplace about three-quarters complete, two ve ...
- MRC Fails To Take Action On Anti-Nielsen TV Ads, May Issue Statement
MediaDailyNews, Joe Mandese - Friday, June 4, 2004
Following a contentious two-and-a-half-hour meeting Thursday afternoon at CBS' famed Black Ro ...
- Industry Weighs Sanctions, Expulsion Over News Corp. Role In TV Ratings Tampering
MediaDailyNews, Joe Mandese - Thursday, June 3, 2004
TV ratings watchdog the Media Rating Council this afternoon will meet ...
- Nielsen Faces Legal Challenge, LPM Opponents Take Battle To Court
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
They've taken their battle to the court of public opinion, even ...
- Media Account Turnover Continues To Ebb, Miramax Was May's Biggest Shift
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
While the volume of media account turnover increased sequentially in May fr ...
- 'X' Marks The Spot: New Saatchi Unit Embraces On-Screen, In-Store Media
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
At a time when new forms of out-of-home and place-based media a ...
- Karmazin Resigns In Middle Of Upfront Fueling Confusing Market Signals
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
Due to some strange network executive developments -- the resignation of Viac ...
- Just An Online Minute... Behavioral Marketing You Can Idolize
Just An Online Minute, Joe Mandese - Friday, May 28, 2004
A lot of people know Claria Corp. as a leading practitioner ...
- Top Marketers Fuel Surprise Growth In Q1 Ad Spending
MediaDailyNews, Joe Mandese - Thursday, May 27, 2004
Fueled by spending among the nation's largest advertisers, U.S. ad spending ro ...
- SQAD Launches Network Ad Database, NetCosts Achieves 40% Coverage
MediaDailyNews, Joe Mandese - Thursday, May 27, 2004
On the eve of 2004-05 network upfront negotiations, SQAD officially launched NetCost ...
- Study: DVRs 'Recapture' 96% Of TV Ad Zapping
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2004
Digital video recorders (DVR) typically are seen as the ultimate threat ...
- Online Reemerges As Fastest-Growing Ad Medium
Online Media Daily, Joe Mandese - Monday, May 24, 2004
Online ad spending expanded at six times the rate of the overa ...
- A Look At Overall Media Forest, Could Fell Some Media Planning Trees
MediaDailyNews, Joe Mandese - Friday, May 21, 2004
With Madison Avenue poised to commit more than $15 billion in advertisi ...
- Univision Doesn't Offer Any, Upfront Pitch: Play It Safe, Don't 'Experiment'
MediaDailyNews, Joe Mandese - Thursday, May 20, 2004
Given the dynamic nature of the market it represents and the competiti ...
- Support For Local People Meters Gets A Bit BET-er
MediaDailyNews, Joe Mandese - Wednesday, May 19, 2004
In what has grown into an incredibly partisan and politically distorted battl ...
- DVR Households Report Much Better TV Viewing Experience, Study Shows
MediaDailyNews, Joe Mandese - Monday, May 17, 2004
New research on the impact of digital video recorders (DVRs) on t ...
- Media Agency Execs Prove 'Early Adopters' On Consumer Media Technologies
MediaDailyNews, Joe Mandese - Monday, May 17, 2004
Media agency executives spend a considerable amount of time debating the impa ...
- House Plans Probe Of Nielsen's Local People Meters, GAO Will Investigate
MediaDailyNews, Joe Mandese - Thursday, May 13, 2004
The immense political pressure being mounted against Nielsen's local people meter servi ...
- Media Auditor Set To Unveil New Market 'Currencies'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2004
Asserting that the "gap" has never been wider between the conventional med ...
- Addicted To Media? Planners, Buyers Say They Are
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2004
Are media planners and buyers the biggest media junkies? To find ou ...
- Opponents Shift Focus To People Meter's Watchdog, Call On Congress
MediaDailyNews, Joe Mandese - Tuesday, May 11, 2004
The political opposition mounting against Nielsen's local people meter ratings services h ...