- Time Worth Spending -- And Buying
TV Board, Joe Mandese - Thursday, August 9, 2007
The bad news is that consumer time spent with media is dow ...
- Nielsen Research Proves Less Than Engaging, Only A Third Of Viewers Recall TV Spots
MediaDailyNews, Joe Mandese - Wednesday, August 8, 2007
Consumer engagement is still one of the hot buzz concepts on Madis ...
- Time Spent With Media Falters, Digital Spawns Shorter Attention Spans
MediaDailyNews, Joe Mandese - Tuesday, August 7, 2007
The rapid shift of consumers toward digital media options for news, informati ...
- Interactive TV Developer Turner Files For Bankruptcy, Move Follows Loss Of Exclusive EchoStar Ad Deal To Google
MediaDailyNews, Joe Mandese - Tuesday, August 7, 2007
In a move bound to send shockwaves through the interactive TV advertisi ...
- Nielsen Unveils 'Unduplicated' Broadcast Ratings, Cable Execs Feel Like Dupes
MediaDailyNews, Joe Mandese - Tuesday, August 7, 2007
In a surprise move that has left some customers scratching their hea ...
- MediaCom Restructures -- Again: Gets Creative, New CEO Too
MediaDailyNews, Joe Mandese - Monday, August 6, 2007
In recent years, it's become a given that media is as mu ...
- Ad Industry Set To Unveil Online Quality Research Initiative: Wants It Fast, Cheap And Good
Online Media Daily, Joe Mandese - Monday, August 6, 2007
Like much of the rest of marketing, online media has transformed t ...
- Nathan Bolts UM, Latest In An Exodus Of Madison Ave. Media Researchers
MediaDailyNews, Joe Mandese - Thursday, August 2, 2007
Susan Nathan, one of the best known and most active media researche ...
- Aegis Continues Isobar Roll-Up, Acquires Ion
MediaDailyNews, Joe Mandese - Thursday, August 2, 2007
London-based Aegis Group continues to expand its burgeoning Isobar network - alrea ...
- Data Reveals 'Net Of Magazine Audience Reach
MediaDailyNews, Joe Mandese - Wednesday, August 1, 2007
In a finding that could transform the way advertisers think of t ...
- Data Integration Transforms Media Planning, KSL Embraces 'Mediabase' Targeting
MediaDailyNews, Joe Mandese - Wednesday, August 1, 2007
New database integration techniques are yielding new insights and media planning too ...
- The End Of Analog
TV Board, Joe Mandese - Wednesday, August 1, 2007
In some recent dispatches, I've taken the position that the U.S. digit ...
- Publicis Continues Digital Expansion, Acquires Largest Shop In China
MediaDailyNews, Joe Mandese - Tuesday, July 31, 2007
Publicis Groupe continued its aggressive expansion into digital advertising services, this ti ...
- Researcher Finds Increasing Acceptance Of Cell Phone Ads
MediaDailyNews, Joe Mandese - Tuesday, July 31, 2007
As a debate wages on Madison Avenue whether consumers will tolerate advertisi ...
- Food For Bought: Will Restaurants, Bars Be Your Next Digital Media Buy
MediaDailyNews, Joe Mandese - Monday, July 30, 2007
Advances in digital video technologies are putting ads in front of consume ...
- The Powers That Has-Beens
TV Board, Joe Mandese - Monday, July 30, 2007
Katie Couric is the anchor of the CBS Evening News. Most America ...
- Carat Fuses With Fusion, Spawns New Agency Model Headed By Digital Team As Warren Departs
MediaDailyNews, Joe Mandese - Friday, July 27, 2007
In what appears to be the first move of its kind ...
- Interactive Chief Bolts Horizon Amid Agency's Transformation
MediaDailyNews, Joe Mandese - Thursday, July 26, 2007
Jason Heller, the founder and managing director of Horizon Media's interactive uni ...
- Publicis Reports Weak Organic Results, Strong Structural Developments
MediaDailyNews, Joe Mandese - Thursday, July 26, 2007
Chairman-CEO Maurice Levy struck a defensive note upon announcing Publicis' first ha ...
- WPP Forms 'Creative' Post For Media And Marketing Research Operations
MediaDailyNews, Joe Mandese - Wednesday, July 25, 2007
In a surprise move that suggests the world of marketing is blurri ...
- Noteworthy Behavior: AOL Acquires TACODA, Elevates New Form Of Targeting
MediaDailyNews, Joe Mandese - Tuesday, July 24, 2007
In the latest installment of what has been a breath-taking consolidation ...
- Captivate Expands Beyond Elevators, Will Blurb The Burbs
MediaDailyNews, Joe Mandese - Tuesday, July 24, 2007
In a sign that the office media marketplace is expanding and growi ...
- Fast Forward: Poor Google
Media Magazine, Joe Mandese - Thursday, June 28, 2007
Poor Google. It's so misunderstood, especially on Madison Avenue. In fact, ...
- A Look At What's In Store For Television
TV Board, Joe Mandese - Monday, July 23, 2007
NBC's push into retail media is smart and forward-thinking, and shows t ...
- Nielsen Goes 'Solo,' Rolls Out New Personal Video Meters
MediaDailyNews, Joe Mandese - Friday, July 20, 2007
As part of its bid to measure video-based programming anytime and anywhe ...
- Manhattan Steam Blast Shutters Midtown Agencies, AAAA Too
MediaDailyNews, Joe Mandese - Friday, July 20, 2007
Technically speaking, Madison Avenue is one block west of a multi-block ar ...
- Arbitron Reveals PPMs Work In Houston -- Literally
MediaDailyNews, Joe Mandese - Thursday, July 19, 2007
Radio ratings giant Arbitron this morning reported healthy revenue gain of 6. ...
- Stop The Servers: Google Expands AdWords To 225 Newspapers
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2007
In a move to accelerate its expansion into traditional media advertising sale ...
- Revver Revs Up 'Impressions,' Adds CPM Model To Online Video Ads
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2007
In a sign that the social media and user-generated content market m ...
- Zoom Cuts Knock-Out Deal, Adds Mixed Martial Arts To Digital Fitness Network
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2007
As part of an expansion of its digital out-of-home advertising network strateg ...