In a move to accelerate its expansion into traditional media advertising sales, Google Tuesday unveiled a plan to offer online advertisers the opportunity to automatically place ads in 225 newspapers
nationwide. The papers, which include some of the nation's biggest dailies such as
The New York Times, The Washington Post, The Chicago Tribune, and
The Atlanta Journal-Constitution,
represent an expansion from a test of print advertising sales Google began with 50 newspapers late last year. Like the earlier test, the new print ad sales agreement enables the millions of
advertisers who currently utilize Google's online AdWords system to automatically place print ads ranging from one-inch to a full-page in newspapers much the same way they place keyword advertising
online.
While Google will offer the new feature to all its AdWords customers, the charter advertisers announced as part of the expansion include some of the biggest endemic online players,
including e-commerce marketers like Netflix, eBags, 1-800-Flowers.com, LendingTree, Intelius, Citrix, Blue Nile, Land of Nod, Mrs. Fields, PriceGrabber, and EvesAddiction.com.
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Information on the
program, which is outlined at http://www.google.com/adwords/printads/, says the participating papers are located in 32 of the 35 largest media markets and reach a combined circulation of nearly 30
million newspaper subscribers.
The move follows a similar expansion into radio by online players including Google and rival eBay, which has also begun making headway with some cable TV networks
in its eBay for Media Marketplace. Oxygen has agreed to participate in the eBay market, and fledgling African-American-oriented cable channel TV One is said to have signed up, too.