- Mike Shaw To Step Down As ABC Sales Chief, Successor Yet To Be Named
MediaDailyNews, Joe Mandese - Monday, November 30, 2009
Mike Shaw will step down as president-sales and marketing for the A ...
- Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every Medium
MediaDailyNews, Joe Mandese - Monday, November 30, 2009
The optimism of ad executives to boost their advertising budgets has ris ...
- Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2009
In its ongoing quest to entice advertisers and agencies to buy ...
- AOL Runs From Running Man Identity: Becomes, Well, Everyman, Everything
Online Media Daily, Joe Mandese - Monday, November 23, 2009
AOL Sunday revealed the new brand identity it will begin using De ...
- Nielsen Makes New Cuts In Data Processing Facility, Systems Already Strained
MediaDailyNews, Joe Mandese - Friday, November 20, 2009
At a time when Nielsen's data processing and ratings reporting capabilities appe ...
- Display Ads Hit The Wall - A Firewall: New System Prevents Brands From Unsavory Adjacencies
Online Media Daily, Joe Mandese - Thursday, November 19, 2009
In what could be a breakthrough in online display advertising security, AdSa ...
- Mediabrands Adds COO To CFO Comonte's Role
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2009
In an indication of the role finance is playing in the restructuri ...
- Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
Reflecting a shift being pushed by Madison Avenue, the online display advertisi ...
- MMA Unveils New Definition Of 'Mobile Marketing'
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
The Mobile Marketing Association Tuesday released revisions to its definition of "mobi ...
- CIMM Modifies Agenda, Research Request: Focuses On Set-Tops, Collaboration
MediaDailyNews, Joe Mandese - Tuesday, November 17, 2009
The Coalition for Innovative Media Measurement (CIMM) has slightly modified its resear ...
- Hanlon, Fischer Take A Leap, Join Digital TV Agency Board
MediaDailyNews, Joe Mandese - Monday, November 16, 2009
Tim Hanlon and Barry Fischer, two of Madison Avenue's best known med ...
- Agencies In Arms Over Nielsen Local Ratings Move: Call TVB's High-Five A Low-Blow
MediaDailyNews, Joe Mandese - Friday, November 13, 2009
In what is tantamount to a media trade association's high-five over ...
- Nielsen Committed To 'THR,' 'Billboard,' 'Etc.', Looking To Unload Other Media Assets
MediaDailyNews, Joe Mandese - Thursday, November 12, 2009
CFO Brian West offered some fairly cryptic guidance on an earnings cal ...
- Nielsen Reports Tiny Decrease Amid Media Industry Recession
MediaDailyNews, Joe Mandese - Thursday, November 12, 2009
If you're going to endure an economic recession in the media a ...
- Dear Diarists: Nielsen Finds 1.2% Of You 'Completely Unready'
MediaDailyNews, Joe Mandese - Thursday, November 12, 2009
U.S. television broadcasters may have successfully completed their transition to digital medi ...
- IAB, Bain Unveil 'Roadmap' For Building Brands Online: Report Addresses Industry's Dysfunctions
Online Media Daily, Joe Mandese - Thursday, November 12, 2009
Last year, the Interactive Advertising Bureau and Bain & Co. released t ...
- Former Schematic, Blast Radius Partner Launches 'Second Level' Beta: Will 'Black Box' Be The New TV Experience?
Online Media Daily, Joe Mandese - Wednesday, November 11, 2009
A new online platform dynamically combining elements of the Internet, TV, soci ...
- Digital Out-Of-Home Continues To Expand, Albeit At Single Digits
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2009
Defying the effects of the global economic recession, spending on digital out-of-ho ...
- Hachette Forecloses On 'Metropolitan Home'
MediaDailyNews, Joe Mandese - Monday, November 9, 2009
Just weeks after Conde Nast shocked the magazine publishing industry by announci ...
- To Be Free, Or Not To Be, Murdoch May Find Out: 25% Of Journal's Traffic Comes From Google
Online Media Daily, Joe Mandese - Tuesday, November 10, 2009
In what may be tantamount to a Custer's Last Stand for t ...
- Clear Channel Doubles Up On Integrated Marketing Team, Taps Reichig To Oversee Outdoor Assets
MediaDailyNews, Joe Mandese - Monday, November 9, 2009
In another hire of a top media sales and marketing executive, Cle ...
- Google Adds Nielsen's PRIZM To TV Ads
MediaDailyNews, Joe Mandese - Friday, November 6, 2009
In another ironic shift in digital media planning, Google has licensed Niels ...
- Red Ball: WPP's Schematic Develops Gesture-Based TV Remote Control
MediaDailyNews, Joe Mandese - Thursday, November 5, 2009
Dale Herigstad, the CCO of WPP's Schematic unit, may best be kno ...
- It's Like Vu Deja, All Over Again
Show Daily, Joe Mandese - Friday, November 6, 2009
Slide 1 Walked in late (see Virtues of Virtuosity post re. shutt ...
- The Virtues Of Virtuosity
Show Daily, Joe Mandese - Friday, November 6, 2009
Slide 1 Sometimes the most analog of things can prove so vexin ...
- Now If Apple Can Only Figure Out How To Get Keynote To Run On The iPhone
Show Daily, Joe Mandese - Thursday, November 5, 2009
Slide 1 Dale Herigstad may be a digital media guru and desi ...
- The Best Education To Get If You Want To Be A Digital Media Guru (Hint: It’s Not Digital Media)
Show Daily, Joe Mandese - Thursday, November 5, 2009
Slide 1 It’s everything. That’s right, a panel of digital arts gur ...
- Red Ball: Minority Report’s Hand Gesturing Interface Is Actually Here
Show Daily, Joe Mandese - Thursday, November 5, 2009
Slide 1 That’s what Dale Herigstad just told a roomful of digit ...
- Higher Learning: The Internet Is Not A Huge ATM (Straight From The Dean's Mouth)
Show Daily, Joe Mandese - Thursday, November 5, 2009
Slide 1 That’s how Ball State University President Jo Ann Gora kick ...
- Lights, Cameras, TrueAction: Nick Pahade Directs Digital Agency Re-Branding Effort
Online Media Daily, Joe Mandese - Tuesday, November 3, 2009
GSI Interactive, the digital marketing services unit of GSI Commerce that Ni ...