"I think we've been asleep," Murdoch said. "It costs us a lot of money to put together good newspapers and good content. They're very happy to pay for it when they buy a newspaper, and I think when they read it elsewhere they're going to have to pay. Not huge sums. You'd be surprised how much can be done, how cheaply, into the average home."
According to an analysis of Google-generated traffic released late Monday by Experian's Hitwise service, Google and Google News currently account for more than 25% of the daily traffic to the Wall Street Journal's WSJ.com site.
The Hitwise analysis also indicates that more than 44% of WSJ.com visitors coming from Google are "new users" who haven't visited the domain in the previous 30 days.
Hitwise did not release figures from other news-related search engines for WSJ.com, but it noted that Twitter and Facebook accounted for 4% of U.S. visits to "news and media" sites in October, that the percentage of upstream traffic they generate to those sites is up more than 490% from October 2008.