- Interpublic Revises U.S. Ad Outlook Upward, Cites Improvement In Industrial Production
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Citing continuing improvement in the overall U.S. economy, especially the rise ...
- Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Online media may be generating all the buzz on Madison Avenue the ...
- Interpublic Revises Ad Outlook: National Online Improves, 'Direct,' Local Deteriorate
Online Media Daily, Joe Mandese - Tuesday, October 13, 2009
The outlook for the national U.S. online advertising economy has improved somewh ...
- Publicis Warns Online Publishers To Be Vigilant Against Rogue Insertion Orders
Online Media Daily, Joe Mandese - Monday, October 12, 2009
In an effort to head off potential liabilities and threats to i ...
- Invitation Only: Select Nielsen Clients To Meet On Plan To Integrate Online Viewing Into TV Ratings
MediaDailyNews, Joe Mandese - Friday, October 9, 2009
Nielsen has invited a small group of its most influential clients ...
- Screen Play: Nielsen Meetings To Address Cross-Platform Initatives
MediaDailyNews, Joe Mandese - Thursday, October 8, 2009
With some of its biggest clients backing a new coalition whose missi ...
- Carat Renews With Donovan, Third Big Shop To Re-Up This Year
MediaDailyNews, Joe Mandese - Wednesday, October 7, 2009
In another big score for Donovan Data Systems, the media buying process ...
- Crossing The Rubicon: Die Is Cast With Bid To Become The Google Of Online Display
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
The Rubicon Project, one of a spate of technology-focused companies that ha ...
- Mad Ave. To Wall St.: Things Are Looking Up, Especially For Web, Cable TV
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
A survey of big media buyers indicates that their second half ...
- Economist Tinkers With New Economy, Experiments With New 'Pay Wall'
Online Media Daily, Joe Mandese - Tuesday, October 6, 2009
The Economist, a poster child for a paid content model online, th ...
- Knowledge Networks Acquires Dimestore, Will Integrate Surveys Into Online Ads
Online Media Daily, Joe Mandese - Tuesday, October 6, 2009
Knowledge Networks, a major supplier of consumer research to Madison Avenue a ...
- DOA Q&A: Philip K. Dick
Media Magazine, Joe Mandese - Wednesday, September 30, 2009
At a time when the whole world feels like it's falling apar ...
- TV's Killer App? Guess What, It May Be An App
MediaDailyNews, Joe Mandese - Friday, October 2, 2009
Widgets, or Web-enabled downloadable applications, may finally be the technology that driv ...
- Rentrak Taps ADcom's Chemerow As COO
MediaDailyNews, Joe Mandese - Friday, October 2, 2009
Rentrak Corp., a media measurement company that has ambitious designs on t ...
- Carat Dramatically Reduces '09 Ad Outlook, Calls For Tepid Growth Next Year
MediaDailyNews, Joe Mandese - Thursday, October 1, 2009
Carat, a unit of Aegis Group, this morning issued an updated outlo ...
- Nielsen Adds Internet Speed, Usage, Gaming To TV Ratings Characteristics
Online Media Daily, Joe Mandese - Wednesday, September 30, 2009
In another step toward the integration of online and television, TV ratin ...
- Church & State
Media Magazine, Joe Mandese - Tuesday, September 29, 2009
Can the news business survive once-sacred walls toppling? Work with me ...
- TV, Agency Vets Leap To Fill Interactive TV Void
MediaDailyNews, Joe Mandese - Monday, September 28, 2009
Of the many Holy Grails Madison Avenue has been pursuing over t ...
- Omnicom Renews With Donovan, Multi-Year Deal Includes iDesk
MediaDailyNews, Joe Mandese - Monday, September 28, 2009
Donovan Data Systems, the dominant provider of back-office media buying systems f ...
- Cause & Effect: How MediaVest's New Research Is Affecting Media
MediaDailyNews, Joe Mandese - Friday, September 25, 2009
To help clients better understand the role social causes have on h ...
- Goodby Wins Five, 'Best In Show' At '09 Creative Media Awards
MediaDailyNews, Joe Mandese - Thursday, September 24, 2009
For the second year in a row, San Francisco-based Goodby, Silverstein &am ...
- Speacial Thanks To Sarah Fay (Plus The Missing Link)
Show Daily, Joe Mandese - Thursday, September 24, 2009
I'd like to extend a special thanks to Sarah Fay for deliveri ...
- Fast Forward: The Future Of Media (Redux)
Media Magazine, Joe Mandese - Tuesday, September 22, 2009
It always feels a bit silly to me to write columns addressi ...
- Nielsen Trades Pocket Pieces For Facebook, Will Conduct Research Via Online Social Network
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen and Facebook this morning announced a multi-year deal that will enab ...
- Nielsen Finds Slight Improvement In Button-Pushing Compliance, Addressing Multi-Viewer Problem With 'Urgency'
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen Monday updated clients on its ongoing efforts to measure the button-pushi ...
- This Just In: Google TV Gets A Standing Ovation
Show Daily, Joe Mandese - Tuesday, September 22, 2009
Well, sort of. Actually, Ovation TV, the performing arts oriented cable a ...
- Channel No. 5 (Billion)
Show Daily, Joe Mandese - Tuesday, September 22, 2009
To illustrate the shifts taking place between professional sourcing and control ov ...
- But How’re Their Baked Beans?
Show Daily, Joe Mandese - Tuesday, September 22, 2009
Of all the Facebook dimensionalizations I’ve heard lately (you know, the on ...
- Actually, I’ve Been Trying To Forget It, Nick
Show Daily, Joe Mandese - Tuesday, September 22, 2009
Nick Brien got his OMMA Global keynote off this morning with ...
- Okay, So Why Have A Brand Marketing Officer Then?
Show Daily, Joe Mandese - Tuesday, September 22, 2009
In conclusion, Dunkin’ Donuts brand chief Frances Allen said marketers like h ...