- Personally, I Think There’s A Hole In Dunkin’ Donuts’ Theory
Show Daily, Joe Mandese - Tuesday, September 22, 2009
Frances Allen, brand marketing officer at Dunkin’ Donuts, shared some important consum ...
- Jordan Rohan's OMMA Global Stock Tip: Yahoo
Show Daily, Joe Mandese - Tuesday, September 22, 2009
That's right. On a free cash flow basis, Rohan thinks Yahoo shar ...
- At Last, Social Media Defined. Hint: It’s Like Central Park
Show Daily, Joe Mandese - Tuesday, September 22, 2009
That was the surprising metaphor that Jordan Rohan used to define t ...
- Analyst Finds Signs Of Life, Albeit Very Preliminary Ones
Show Daily, Joe Mandese - Tuesday, September 22, 2009
OMMA Global Day 2 opening keynoter Jordan Rohan is saying that ...
- Summing Up OMMA Global Day 1: “A Strong Undercurrent Of Uncertainty.â€
Show Daily, Joe Mandese - Tuesday, September 22, 2009
That’s how Day 2 emcee Max Kalehoff put it during his openi ...
- To Be Free, Or Not To Be
Show Daily, Joe Mandese - Monday, September 21, 2009
That was the question â€" if not the answer â€" circulating arou ...
- Non-Anonymous Is The New Open Source
Show Daily, Joe Mandese - Monday, September 21, 2009
That’s what New York Times digital chief Martin Nisenholtz seemed to sugge ...
- Non-Anonymous Is The New Open Source
Show Daily, Joe Mandese - Monday, September 21, 2009
That’s what New York Times digital chief Martin Nisenholtz seemed to sugge ...
- This Just In: Internet Ad Spending To Approach $65 Billion Next Year
Show Daily, Joe Mandese - Monday, September 21, 2009
That’s the global online ad estimate for 2010, according to the late ...
- Science Fiction, Invasion, Draconian
Show Daily, Joe Mandese - Monday, September 21, 2009
Those are some of the metaphors thrown around so far today ...
- Way To Kill A Buzz, Martin
Show Daily, Joe Mandese - Monday, September 21, 2009
Just when the OMMA Global marketers' panel conversation was going so wel ...
- It's A Mistake To Think Of Social Media As Advertising
Show Daily, Joe Mandese - Monday, September 21, 2009
That's what Deborah Schultz of Altimeter Group cautioned OMMA attendees, emphasizing th ...
- Under Construction (Check Back Soon)
Show Daily, Joe Mandese - Monday, September 21, 2009
Iteration, and reinvention are a big, ongoing theme at OMMA Global th ...
- The Social Fabric
Show Daily, Joe Mandese - Monday, September 21, 2009
That's the way Unilever's Rob Master described the current state of a ...
- The Changing Demographics Of Social Media
Show Daily, Joe Mandese - Monday, September 21, 2009
Magid Abraham, CEO and co-Founder, comScore, got OMMA Global New York o ...
- TV Ad Bureau Taps MPG's Lanzano As New President, Succeeds Rohrs
MediaDailyNews, Joe Mandese - Friday, September 18, 2009
Following a six-month search, the Television Bureau of Advertising is poised ...
- Mixed Signals Cloud Online Ad Outlook, Estimates Vary From Up To Down
Online Media Daily, Joe Mandese - Friday, September 18, 2009
Mixed signals continue to cloud the online advertising outlook. While U.S. ...
- Dave Morgan Discovers TV, Wants To Help Viewers, Programmers Do The Same
Online Media Daily, Joe Mandese - Thursday, September 17, 2009
Dave Morgan, who helped spark a revolution in behaviorally-based audience targeting onlin ...
- U.S. Ad Market Continues To Recede: Internet, FSIs Only Media To Grow
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2009
U.S. ad spending declined for the fifth consecutive quarter during the seco ...
- MPA Seeks To Get The Fas-Fax Straight, Shows Total Mag Circulation To Be 'Stable'
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2009
The consumer magazine industry, which has been hit by a perfect sto ...
- CIMM City: Madison Avenue, Networks Back New Media Measurement Initiative
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
Following weeks of speculative reporting and industry banter, the Council For Innovati ...
- See Spot Run: That's What MPG Wants To Find Out
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
At a time when it might seem more important than ever f ...
- Study Finds Social Nets 'Realistically' Near Top Of 2010 Media Buying Plans
Online Media Daily, Joe Mandese - Thursday, September 10, 2009
Social networks may still seem like an emerging medium, if an ...
- This Just In: MediaVest Breaks E! News On Billboards
MediaDailyNews, Joe Mandese - Tuesday, September 8, 2009
As it increasingly becomes digital, out-of-home media is taking on the characteristi ...
- Nielsen Launches System For Logging TV Commercial Data, Cable Nets Now Fully Compliant
MediaDailyNews, Joe Mandese - Thursday, September 3, 2009
Two years after introducing commercial ratings as the official currency of t ...
- Nielsen Reports 15% Decline In First Half Ad Spending, Cable Only Medium To Grow
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2009
Ad spending among the U.S. media monitored by the Nielsen Co., declin ...
- Video-Enabled Mobile Explodes, Approaches Two-Thirds Of Population
Online Media Daily, Joe Mandese - Wednesday, September 2, 2009
Two-thirds of Americans now own a video-enabled mobile device, including iPods, ce ...
- Meredith Taps Publicis' Reidy To Run Marketing, Digital Operations
Online Media Daily, Joe Mandese - Wednesday, September 2, 2009
Meredith Corp., a big magazine publisher and operator of TV stations th ...
- Havas, Aegis Report Weak First Halves
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2009
Paris-based Havas, the parent of MPG, Havas Digital, and Euro RSCG, Mond ...
- Sternberg: Only A Third Of Prime-Time Rookies Likely To Succeed
MediaDailyNews, Joe Mandese - Monday, August 31, 2009
Only a third of the new prime-time series that will debut ne ...