• by Joe Mandese , September 21, 2009

Those are some of the metaphors thrown around so far today to explain the impact social media is having on the advertising business.

First OMMA Global marketers’ panel moderator and Media Link chief Michael Kassan suggested it could well be a summer science-fiction blockbuster release.

Then OMMA Global MC and Simulmedia chief Dave Morgan added: “It’s about social media invading everything.”

Now luncheon keynoter, Terence Kawaja, managing director of GCA Savvian Advisors, is saying, “Its sounds very draconian. Very dire. Very Fox news like.” Lions, and tigers and bears, oh my!