- Preserving Advertising
OMMA Magazine, Joe Mandese - Friday, April 29, 2011
For an industry that produces something most people say they detest a ...
- Equity Firm To Acquire Primedia
Raw, Joe Mandese - Monday, May 16, 2011
Primedia, once a major consumer media company that owned About.com, Channel On ...
- The Neural Metric
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
As long as there have been agencies placing ads in media, ...
- Horizon Adapts To Widgets, Over-The-Top Video: Develops Platform With Adap.tv
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Video ad platform developer Adap.tv continues its expansion into big Madison Aven ...
- Media Group, New Biz Boost Aegis Organic Results
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Aegis Group, the parent of big media networks such as Carat, Posterscop ...
- This is Your Brain on Screens Revisited
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
"I am writing a story about how our brains perceive and proce ...
- Google Reserves $500 Mil To Settle Justice Ad Probe, Claims No 'Material' Effect
Online Media Daily, Joe Mandese - Wednesday, May 11, 2011
Google late Tuesday disclosed that it has set aside $500 million duri ...
- WPP's MEC, Mindshare Units Dominate New Biz Competitiveness
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
WPP's Mediaedge:cia and Mindshare units dominated the rankings of more than 4 ...
- Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
Posterscope, the big, global out-of-home communications agency that operates under the aeg ...
- Mobile Rich Media Developer Celtra Organizes Management Team, Adds Sarah Fay To Board
Online Media Daily, Joe Mandese - Tuesday, May 10, 2011
Celtra, a promising self-service platform for creating and serving rich media ad ...
- Putting Madison Avenue on the Couch
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
As far as brains go, Barry Fischer has a pretty good on ...
- MDC Partners Taps MediaBank, 5-Year Deal Covers New Agencies
MediaDailyNews, Joe Mandese - Monday, May 9, 2011
MediaBank, the VC-backed media-processing software and systems developer, has renewed and extend ...
- C3 And The MRC: Did Nielsen Give Credit When Accreditation Was Due?
MediaDailyNews, Joe Mandese - Friday, May 6, 2011
Three years after the national TV advertising marketplace shifted to C3 ratin ...
- FindTheBest Finds Best President, Taps Google's Yaghoubi
Raw, Joe Mandese - Friday, May 6, 2011
FindTheBest.com, a "comparison engine" founded by DoubleClick co-founder Kevin O'Connor appears ...
- Safe at Any Speed
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
I'd like to begin this article with a little experiment and ...
- Judy McGrath Steps Down From MTV Nets
Raw, Joe Mandese - Thursday, May 5, 2011
Viacom just announced that long-time MTV exec Judy McGrath has resigned ...
- Goldberg Succeeds Black As IAB PR Chief
Raw, Joe Mandese - Wednesday, May 4, 2011
Online industry PR vet Laura Goldberg is replacing Marnie Black as t ...
- Big Bang: TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2011
The percentage of U.S. households with television has declined for the fir ...
- Nielsen Media Client Chief Thomas Stepping Down, Will Be Replaced By China Chief Barns
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2011
Dave Thomas, a long-time Nielsen Co. executive who helped cable networks devel ...
- First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With Strata
MediaDailyNews, Joe Mandese - Monday, May 2, 2011
Rentrak, the first aggregator of digital set-top TV audience data to integra ...
- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems
Online Media Daily, Joe Mandese - Friday, April 29, 2011
In the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- OMD Names New Digital, Social Chiefs
Online Media Daily, Joe Mandese - Friday, April 29, 2011
Omnicom's OMD unit this morning named Ben Winkler its chief digital office ...
- New WPP Unit Shifts Focus From Madison To 10th Avenue, Combines Outdoor, Mobile, Content, Performance
MediaDailyNews, Joe Mandese - Thursday, April 28, 2011
As far as streets go, New York City's Madison Avenue may sti ...
- Holding Cos. Report Strong Quarter, WPP Cites A Media 'Bite-Back'
MediaDailyNews, Joe Mandese - Thursday, April 28, 2011
Two of the world's biggest agency holding companies - WPP and Interpubl ...
- Interpublic Taps Létang To Succeed Wieser As Forecast Chief
Raw, Joe Mandese - Monday, April 25, 2011
Interpublic's Magna Global unit this morning named Vincent Létang executive vice president-direct ...
- MediaBank Lands Burrell, First Deal Blending Agency And Market Systems
MediaDailyNews, Joe Mandese - Friday, April 22, 2011
MediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement ...
- Digital Fuels Publicis Growth, Now Accounts For 28.2% Of Total
Online Media Daily, Joe Mandese - Thursday, April 21, 2011
Publicis Groupe, the Paris-based holding company that owns VivaKi operations like Digita ...
- Alloy Is A Little Less So, Spins AMP Off To Management Team
Online Media Daily, Joe Mandese - Thursday, April 21, 2011
AMP Agency, the digital and experiential marketing shop that was a un ...
- UM's Curious Minds Develop Method To Make Client Results A Little Less Surprising
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2011
What would you do if you wanted to create a media agen ...
- It's Here: Interpublic Unveils East Coast Media Lab
MediaDailyNews, Joe Mandese - Tuesday, April 12, 2011
Interpublic East Coast Media Lab chief Reuben Steiger thsi week unveiled t ...